If You Already Have A Website But Can't Increase Your Lead Generation, You Should
Consider The Benefits Of Hiring A Marketing Agency
As the population on attorneys increases, the competition is becoming ferocious and it is increasingly more difficult to differentiate yourself from it, you must ask yourself if your efforts and budget are being effective and they are generating the expected economic benefits, which in the end it is the main objective of any law firm.
If a great online marketing strategy is carried out, it is very possible to raise your legal services to the top positions and beat the competition in your local market.
It is very important to have the best perception by your target market and take care of your good name and image. Many law firms waste time and money managing different marketing efforts on their own that fail to create a good impression and convert leads to final customers.
Here are the main reasons why you should consider a digital marketing agency for your law firm:
Gain A New Perspective
Digital marketing professionals work with a wide variety of industries, business types, and marketing strategies. They get to learn about and develop innovative, successful marketing tactics and apply them to different sectors of the business community.
Their employees are also required to meet continuing professional development requirements - for example, LawyerLeadMachine requires its employees to complete annual training on all of Google's advertising suite.
You are able to tap into this talent and expertise in an extremely effective and targeted way when you partner with an agency.
Space To Grow Your Law Firm
Scalability is one of the main advantages of outsourcing.
As your law firm grows your operations need to change to adapt.
A digital agency can react to the changing needs of your law firm and likely has experience dealing with the issues that you are trying to resolve.
Once again, they can apply the expertise, insights and software solutions developed with other law firms to help you through the growth stage of your law firm. A good marketing agency usually accommodates your needs as your law firm grows. They offer several plans and packages that best suit your law firm's size.
Ideally, having a scalable and flexible agency is important, especially when you’re targeting a new market. Your internal marketing, sales, and operations resources are then free to focus their efforts where it matters the most, your clients.
Manage Your Budget More Effectively & Cut Down Costs
Outsourced digital agencies are usually responsible for the marketing costs that your company places with Google, Facebook, Instagram, and Twitter.
Tracking costs and across multiple platforms and campaigns is very difficult and time-consuming.
Add to that the responsibility to track conversions, analyze metrics, carry out optimization and direct budget to the most cost-effective
strategies, and you have a very complex set of reporting and management requirements.
Digital agencies are experienced in effectively managing your digital marketing budget, having developed tools and processes over hundreds of clients to make the process more efficient.
By working with an experienced agency, you benefit from their internal controls and procedures. You set your budget and goals, they handle the rest.
Working with the right marketing agency will also cut down on your costs -
When considering hiring a marketing agency, many law firms sometimes compare the cost of an in-house operation to the price of a marketing agency. You’ll be very surprised to learn that an agency will cost less over time.
Agencies are considered independent contractors, so you immediately eliminate payroll taxes. You also cut the other costs of having full-time employees such as benefits, health care costs, and salaries.
Finally, it's worth mentioning that some of the many tools you need to run successful campaigns can also come at a hefty one-time payment or subscriptions. Most established agencies already have the marketing tools essential for setting up efficient marketing campaigns. You won’t need to invest the time or money that takes to run these applications.
Reliability & Accountability
A great digital marketing agency is going to be both reliable and accountable at all times.
Reliability means you can contact your project manager and have a chat about the status of your campaign or request a progress report. It means you hear back from your agency in a timely manner, you trust and rely on your agency to know about and implement the best strategies, and you just get the feeling that they've got your back.
Accountable means you’ve got someone who takes ownership of your digital marketing strategy and the numbers that support it. If you’re losing traction in organic search, for example, it’s your agency that has the inside knowledge as to why it’s happening. If a paid ad fails to generate the leads you thought it would, your agency is accountable.
Be Always Up To Date and On Top Of The Latest Marketing Trends
If you’ve ever tried to run your own marketing campaigns and follow the trends, find the latest algorithm updates, and new tactics & strategies in law firm marketing, you know how frequently it changes.
Unless you have a career in marketing, you’re most likely not going to be on top of it all. It takes a lot of time that you just don’t have as a lawyer.
Additionally, there are so many different angles to digital marketing. Social media, email marketing, SEO, video, content, paid ads…the list of strategies goes on and on, and you can’t possibly follow what’s trending in all of them while managing your law firm and clients.
Enter the digital agency specialized in law firm marketing-
It’s an agency’s job and responsibility to stay on top of the latest trends. If we don’t implement the latest and greatest in each channel of digital marketing, we’re not going to be successful at our jobs or retain our clients. So, part of our time is allocated to learning and expanding our knowledge along with the industry.
To that end, working with a great digital agency means you’ve got someone informing you about the latest tactics, and employing it in your unique strategy.
Focus On Running Your Law Firm
One of the biggest advantages (especially for a law firm) when hiring an experienced marketing agency is that it allows you to invest your time in being a great lawyer!
This is perhaps, the single and most important difference between reputable law firms and the rest of the competition-
If you are thinking about setting up an in-house marketing team, this involves hiring new talents, onboarding, training, monitoring, and ongoing support.
Plus, it will take time and effort to set up and run effective campaigns on an ongoing basis. With an agency, you simply need to share your goals and their timeframe. All the elements of your law firm's marketing are handled internally by the agency’s team.
This frees up your time to run your law firm and take care of your clients.
Digital marketing is a slow and continuous process and is essential to the success of a law firm. Take the time to choose the right marketing agency. Stay away from companies that promise instant or quick results. Determine the limitations and specialties of an agency before making your decision.