Law Firm Marketing Experts

A Distinctive Culture

While our mission is to be the ideal lead generation partner for local law firms with nearby clients, our vision is to conduct business with trend-setting approaches in digital marketing, operations, and work environment.


We are a company that values relationships.


We do our best work when partnering with forward-thinking business leaders that value learning and collaboration and the smart, talented team members typically associated with healthy organizations.

We Enjoy Helping Leaders And Their Teams Leverage

Their Capabilities, Launch Initiatives & Reach Objectives

Internally, Our Culture Is Well Defined, Broadly Understood And Reinforced At Every Turn, Every Team Member At is:

Motivated By

Constantly learning, improving, developing and researching new ways for innovation.


Everyone in our team is help accountable on a weekly basis through reports.


It is essential to know we have performed our tasks effectively and responsibly. 

Our metrics-driven workflow allows us to be cost effective and productive at all times.


We invest heavily in executing and managing comprehensive marketing campaigns.

Choosing the right partners to work with our team is essential to nurture our legal leads.


We work for a win-win in every interaction; internally between our team members, externally what we recommend and how we perform for our clients, and in our campaigns. 

Your Online Presence Is More Connected Than Ever Before

Our Team Is Divided In Four


01. Website development

From landing page optimization to creating a great first impression.

03. Social Media Marketing &

Reputation Management

We focus on building relationships and nurturing existing ones. 

02. Content Marketing

U.S Writers for your blogs, website content and email marketing. 

04. SEO & PPC Marketing

Short term and long term marketing strategies that yield tangible results.


Explore Our Milestones And

See How It All Began

December 2003

Problem-Solution Fit

Other than self-serving ads on phonebooks, local papers, local radio and TV, there weren't reliable resources to find, reputable lawyers. JC Serrano saw an opportunity to create a platform to find pre-screened attorneys.


March 2004

He created and launched a platform where clients could find local lawyers in most areas of law. He began testing the market and partnering with local law firms to generate legal leads. 

October 2004

First Customers

After establishing relationships with local lawyers in Southern California, we felt his new platform was perceived as "one more" legal directory by people looking for legal representation. He began to pursue a certification by the California State Bar.

Market Validation

May 2005

After obtaining certification #0128 by the California State Bar, the general public's response was very positive. Legal lead generation became a priority as more than 60 law firms signed up to receive high quality legal leads. 

July 2019

Scaling & Diversification

With more than 15 years of experience generating legal leads for Southern California law firms, the idea of forming a marketing agency to help law firms nationwide generate their own leads was born.

We Open Our Doors operates as a separate & independent entity from our State Bar Certified Lawyer Referral Service. We offer law firms nationwide proven marketing 

solutions to promote legal services in local markets and generate high quality leads. 

January 2020

Are You Ready To Boost Your

Law Firm To The Stars? 

We are committed to help you get there!

Our Executive Team Members

JC Serrano

Founder & CEO

Tanya Serrano

Co Founder

Julian Ramirez

Chief Production Officer

Bo James

Senior Google Specialist

About Us


LawyerLeadMachine is a law firm marketing agency based in Los Angeles, California. We specialize in developing marketing strategies for law firms and generating leads in local markets. 



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Social Media Marketing

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  • digital marketing for lawyers
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