How We Capture High Quality Leads Using
Inbound Marketing Strategies For Law Firms
Inbound marketing is an effective method of attracting potentials clients to your law firm and nurturing them into becoming customers by providing them with helpful answers and solutions at every stage of their journey. It’s all about meeting your potential customers when they are researching their possible solutions for their legal issue and providing value.
Because of that focus on prospects’ needs, the inbound methodology helps law firms generate more qualified leads, and therefore more conversions, as well as identify important metrics that help law firms gain a clearer understanding of the return on investment for their marketing efforts.
Provide helpful content via your law firm's website or blog that is optimized for the terms your target audience is searching for AND the area of law you practice.
Using actionable language and calls-to-action, convert your audience into leads. This happens when a visitor provides you with their contact information.
Turn those leads into customers by nurturing them with email marketing, other valuable content tools, and ultimately an offer for free legal advice.
Make your new customers want to become promoters of your law firm by providing exceptional customer service and making sure their experience with your law firm is one they’ll want to share with everyone they know.
Inbound Marketing Tactics
Inbound marketing tactics we use include everything from content marketing, PCC, landing pages and social media to technical SEO and UX optimization, email marketing, automation, video, and even digital advertising.
The point is to provide value to your potential customers and develop a relationship with them long before they’ve become a client, then continue that relationship long after for any future legal need and by referring friends and family to your law firm.
As technology changes, inbound guides an approach to doing business in a personal and helpful way.
Inbound is a better way to market your law firm, a better way to sell your services, and a better way to serve your current and future clients. Because when good-for-the-client means good-for-the-law firm, your business can grow better over the long term.
By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
The Proven Methodology For Growing Your Law Firm
During the past decade, the same change in consumer behavior that triggered the inbound methodology movement has also expanded throughout the entire customer experience. How potential clients interact and what their expectations are from your law firm has changed.
Here is the good news! The inbound methodology, along with current technology, allows law firms to adapt to fast-changing client's needs — not only with marketing but with the whole customer experience.
Embracing this methodology is a full platform of software for digital marketing, sales, support, and customer service management. These tools are very powerful on their own, but they’re much better when used together, helping your law firm grow with the inbound methodology.
By combining the inbound methodology with the software used by established marketing agencies, your law firm will grow and engage with better-qualified clients, maintain a healthy relationship with current clients while they refer their friends and family to your law firm.
The Bottom Line
Our team at LawyerLeadMachine has been helping local law firms clients achieve business goals with inbound marketing since 2005. We have the working experience in law firm marketing and local SEO.
Our strategic process helps law firms understand their target audiences, and then develop marketing campaigns and initiatives to deliver on concrete revenue and sales metrics.
The law firms we work with have distinct target customers and defined business goals, and our strategies are tailored to address those needs. Our marketing packages are designed to cover all angles of a successful marketing campaign for maximum reach on every local market.