Why DA Matters And How Your Law Firm Website Can Boost It
First, let's talk about what domain authority (DA) is all about:
It's a metric developed by Moz to rank websites on their prestige and information quality. It lists what search engines look for in websites and then provides a numeric score. The higher your score, the more likely it is to rank above the competition.
So, why is it a huge deal for Lawyer SEO? How can it benefit your Maryland law firm? If it's so crucial, how can you start working on it?
What Are The Benefits Of Increasing Domain Authority?
Boosting domain authority benefits your Maryland Lawyer SEO, law firm content marketing, and digital marketing strategies. It contributes to your SERP rankings, online visibility, and lead generation efforts.
The two most crucial of which include:
Benefit #1: Increased Organic Traffic
Increased domain authority can enhance the organic search traffic to a website. In addition, since DA ratings are based on Google's ranking factors, they can be used as a great way to gauge how well you'll rank.
So, the higher a website's domain authority, the more likely it is to rank highly in Google's search engine results pages (SERPs) and to obtain organic search traffic.
Benefit #2: Building Brand Awareness And Reputation
Search engines and potential clients are more likely to trust and regard a website with high domain authority. Remember, a high DA denotes high-quality content, good SEO, and a great backlink profile. These are crucial trust-building aspects of your Maryland Lawyer SEO and law firm branding.
Not to mention, many SEO experts check domain authority when deciding to link to one of your pages. Therefore, the higher your DA, the more websites will be willing to link to you, further boosting your backlink profile.
How To Boost Your Maryland Law Firm Website's Domain Authority
Several factors affect a law firm website's DA. You can increase it by doing the following:
1. Regularly publish high-quality legal content
Consistently posting high-quality content means more chances to rank, get backlinks, and attract new audiences. On the other hand, posting low-quality content is going to pull your rankings and reputation down.
A good backlink profile means more websites "vouch" for your law firm website. Search engines determine the quality of your website by looking at the pages and domains associated with yours.
3. Remove bad backlinks
Not all backlinks are good for Lawyer SEO. As mentioned, search engines will rank you based on the websites you associate with. Therefore, if you have a lot of high-quality sites linking to your pages, then search engines will also deem you high-authority.
The same association applies to low-quality backlinks. If low-ranking, spammy, and unsecure websites link to your law firm, yours also be considered a low-quality website. So, remove or disavow any bad-quality links to ensure good DA.
4. Optimize User Experience And Mobile-Friendliness
Slow, buggy, spammy, and error-filled websites don't rank very well. So, consider how audiences will use your website—make it smooth, easy to use, and readable.
Mobile-friendliness is also a user experience and SEO ranking factor. This is because the desktop version doesn't translate to smaller mobile screens. So even if you have a good desktop version of your site, an unoptimized mobile version will hamper the user experience.
5. Use titles and descriptions that are keyword-rich
Keywords are how you're found in the SERPs. So, you must choose relevant and strategic keywords to make sure you show up where you want to be.
Note that just selecting the highest search volume isn't enough. Your keywords must be relevant to your target audience, page, and content. Additionally, you'll need to run keyword research regularly, as some keywords may fall off and you'll need to update them for maximum ROI.