How To Build A Positive Online Presence
Reputation is essential for law firms. It's what gets prospects to trust you and past clients to recommend you to people they know. The same principle applies to Lawyer Marketing—your online brand reputation dictates how many people set up appointments through your website.
Most businesses employing digital marketing strategies struggle to establish a robust online presence that they often overlook reputation management. While having a solid online presence is beneficial to any law firm, poor reputation management will cause you to lose past and prospective clients.
1. Create High-Quality Content
If you've read up on content marketing before, you'll know that many brands and companies produce free and educational content to attract new clients. So instead of directly advertising your law firm in hopes of catching people's attention, you create content for those already looking for them.
Legal guides, tutorials, listicles, and FAQs are optimized for high-volume keywords. So when a user types in "Personal Injury Lawyer Near Me" on Google, they would be able to find your blog post. When adequately incorporated with Lawyer SEO strategies, content marketing is a great way to get your law firm's name out there.
Remember: You are more likely to lose credibility if your material is weak. To catch your prospective client's attention, provide material that is interesting, instructive, and action-oriented.
Furthermore, you may engage with clients, identify what they anticipate from you, and generate content that solves their problems based on their comments. Finally, site visitors will regard you as an authority and have faith in your products and services if you write high-quality blogs.
2. Make Your Website Look More Professional
Let's face it: seeing an outdated, glitchy, and hard-to-read site design turns people off. So make sure to improve your site's user experience (UX) and avoid using too many links that make your pages look like spam.
On that note, don't put too many ads. Online users despise social media ads, online banner ads, phone advertisements, and online pop-ups.
As said, they can sometimes make websites look spammy. In addition, although you see ads as a way to boost income, you may be scaring away potential clients and damaging your reputation.
3. Associate With Other Reputable Websites
People don't trust spammy content farms and suspicious websites. Interacting or associating your law firm with websites and platforms like this can ruin your reputation.
So if you want to show up on other platforms as a way to boost your online presence, make sure they're trustworthy. For example, don't submit guest posts for sites that have high spam ratings and low authority. Likewise, don't promote links to suspicious pages and posts.
Remember: Building an online presence is one thing. Making sure your overall online reputation and associations is another.
4. Ask Clients To Write Reviews
Online reviews are a form of social proof. They are a reflection of past clients' experience with you and your law firm's services. The more reviews your law firm has, the more credible you appear online.
It should be said: no one wants unfavorable reviews. However, it is sometimes unavoidable. Sometimes, you do what you thought was your best, and a client can still be unsatisfied with it, either because of preference or a misunderstanding.
However, if you have very few reviews, the negative ones will stand out. If you keep doing your job well like you always do, good reviews will come. So encourage clients to write one.
5. Respond To Reviews
Speaking of negative reviews, sometimes clients' opinions will change after you follow them up and ask them how you can remedy the situation. If someone leaves a scathing review, you can respond by asking them to send you an email and settle things in private.
Remember: Some clients do change their ratings after having resolved their issues. Most of the time, they're going to be impressed that you've put some effort into making sure they're satisfied with your services.
Don't answer criticism in a rush; instead, take your time to think of a response and avoid being upset.
Consult SEO Experts At LawyerLeadMachine
Lawyer SEO helps build social proof, reputation, and local brand awareness. In addition, law firms can benefit from getting their name out there through marketing and content creation.
However, there's more to SEO than generating reviews for your law firm. To get you started, review your options here.