Content Marketing Strategies For Small Law Firms

Updated: Aug 20

Easy Content Marketing Ideas You Can Implement On Your Own


One thing that holds back small law firms from fully committing to digital marketing is the time, effort, and expense. Law firms already work hard to build a decent client base, and investing resources into digital marketing might seem like a big ask. However, several content marketing strategies can be implemented without entire teams and expensive SEO tools.


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If you're just starting out on your Lawyer SEO and Law Firm Marketing journey, don't fret. There are SEO Guides, free tools, and Lawyer Marketing blogs that you can use without paying a single cent.

Of course, this might mean that you need to invest more time into it, but at the end of the day, digital marketing pays off to anyone who takes it seriously. The more you learn, the easier it gets.

Below is a few content marketing ideas you can do (basically) on your own.


1. Blogging

Blogs are popular marketing tools for a reason: they're almost always free.

You don't even need to buy a domain name to start a blog. You only need to set it up, write optimized content, and publish on a regular schedule. (Although, as your digital presence expands, you might want to set up a proper domain. In the meantime, you can work with what you have and experiment with your digital marketing strategies.)


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Of course, this isn't to say that writing great blogs that generate a good amount of traffic is easy. You still need to offer users helpful and valuable content for them to click to your posts. However, once you learn how to select the right topics, implement Lawyer SEO tactics, and promote your content, you'll start seeing an increase in site traffic.

Remember: The point of content marketing is to provide content users, and site visitors need. The content you make could be in the form of informative blogs, by-lined how-tos, and legal news. So instead of actively trying to convince users to read your content, you attract readers by being helpful or exciting.

2. Social Media


Billions of people are on social media. With a user base that size, there are more opportunities for your law firm to get noticed.

What you need is an effective social media marketing strategy. Each platform is going to have its own algorithm, internet culture, and user demographics.

That said, research and learn as much as you can about the platform. Then, plan out an effective strategy that gets you the most traffic.


For Example:


Platforms like Twitter prefer succinct text-based content and interesting images, while Instagram relies on hashtags and eye-catching photos. Change up your strategy for each platform and cater to what the majority of its userbase is looking for.


3. Search Engine Optimization (SEO)


If you've been reading some online guides and tutorials, starting on Lawyer SEO might seem complicated. After all, a lot of these guides talk about a lot of ranking factors, tools, and strategies that beginners don't always know how to start.


While it's true that Lawyer SEO involves several moving parts, you can always start with the basics. To get started on SEO, here's a checklist of the most important steps:

  • A well-designed and structured website

  • Keyword research

  • On-page optimizations

  • Content

  • Basic site audits and SEO tools

You'd be surprised at the number of great SEO tools that are free to use. For example, Google itself boasts free SEO tools that can audit traffic, track your backlinks, assess your mobile-friendliness, and so on.

Checking on how each individual blog post is doing traffic-wise can already help you decide which topics and content are getting more attention from online users. You can then use this data to decide on what to write and what you need to improve on.


4. Guest Blogging


Guest Blogging (or Guest Posting) involves submitting content and getting published on third-party websites. Most marketers use guest posting to increase links to their websites and boost their search engine rankings.


The legal industry is highly competitive—and that competitiveness extends to online spaces. So even if you're capable of writing thoughtful, high-quality legal blogs, people still need to find and read them for blogging to be an effective marketing strategy.


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So, how do you get more people to go to read your blogs?


Submitting guest posts to respectable, high-traffic sites can is one way to boost traffic. Guest posts can include an author's bio where the host can link to your blog or website. If the host doesn't have an author's bio, they might allow you to link your blog from the body of the text.


This helps you reach out to new audiences, who may then visit your domain and read your content. Not to mention, getting links from reputable, high-ranking domains will boost your overall site authority, which is a ranking factor in itself.

Do You Need Help With Content Marketing?


Blogs, videos, and quick legal how-to's are all effective forms of content marketing. When they're well-written and optimized for search engines, they can boost your site traffic and conversions.


LawyerLeadMachine can help you create high-quality SEO content. Review your options here.

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