How To Boost Email CTRs For Your Law Firm

Updated: Sep 27

5 Easy Tips For Boosting Click-through Rates On Law Firm's Email Marketing

Signing up is only the beginning of an email marketing plan. Before any conversions can occur, your subscribers must open and read your emails. Your Lawyer SEO and Law Firm Marketing strategies are only effective if people interact with them.


So, let's talk about how to increase the click-through rate of your email drip campaign.



Your click-through rate is the percentage of people who open your email and click on a link within it (CTR). A high CTR means your audience was persuaded to open and respond to CTAs in your emails. If your CTR is high, your email marketing strategy—or at least parts of it—is working for you as a Lawyer Marketing Tool.


Remember: You need people to open your emails for trust-building and conversions to happen.

So, how do you boost click-through rates? Here are a few strategies:


1. Compose Great Subject Lines


People must at the very least open your emails for email marketing (and all other Lawyer SEO strategies that come with it) to work. As a result, coming up with a catchy subject line is the first step in increasing your CTR.


Here are some easy and actionable tips to help you come up with the best subject lines:

  • Keep it short and to the point.

  • You have about 50 characters to work with.

  • Inspire curiosity without being overtly clickbaity.

2. Conduct A/B Testing

Send the same email twice, with different subject lines in each. Which one is the best performer? Do specific keywords elicit a stronger response from your target audience? Is it possible to link emojis? What kinds of information or themes do they respond to the most?

It takes time to test. However, this is the most accurate technique to determine your audience's desires. Knowing which emails they enjoy will assist you in creating material that they are more likely to read or respond to.


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3. Make Your Design Mobile-Friendly

Many users now use their phones to do everything (even reading emails). Furthermore, desktop layouts may not always convert to small devices, so make sure your email design works on both.

Remember: Mobile-friendliness is no longer just a Lawyer SEO standard. Instead, it should be applied to every digital marketing strategy you employ.


Consider the following questions while you check your email on various devices:

  • Are all of your links working and pointing to the right places?

  • Is it possible to read the fonts?

  • Is your mobile-friendly template available?

  • Are the videos and images on your emails loading quickly and looking exactly how they should?

  • Is it easy to comprehend and click on your calls to action (CTAs)?

In other words, make sure your emails work just as well on mobile as they do on desktop.


4. Include Clear CTAs

CTAs are an excellent approach to persuade subscribers to take a specific action. It might be anything from reading your new blog post to downloading a new ebook.


Here are some tips to help you develop a compelling CTA:

  • Keep your writing concise and to the point.

  • Have a clear idea of what you want the subscriber to do.

  • Include the CTA above the fold (at the top of the email), so it's one of the first things readers see when looking for crucial information.

  • It's a good idea to include another CTA at the bottom of a lengthy email if you're sending one.

CTAs are an excellent technique for Lawyer SEO in general. They're on your website, blogs, social media, and, of course, emails. They assist in increasing conversions and motivating your readers to take action.


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5. Maintain A Consistent Email Design

Your email design should be consistent across your entire internet presence. To put it another way, you should keep to your branding.

All platforms, including your website, social media pages, and emails, should use the same colors, formatting, brand voice, and tone.

Given the fierce competition for attention in your readers' inboxes, you'll want to stand out and make it simple for subscribers to recognize your law firm's identity as soon as they open your email. As a result, from the subject line to the CTA, your colors, typeface, and tone should all be consistent.

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