How Email Marketing Works For Law Firm Marketing
Why You Should Do Email Marketing For Lawyer SEO
These days, you wouldn't think emails would be the best marketing option for any online venture. After all, social media has become a prominent part of our daily lives. However, there's a reason why a lot of companies still use them: they work.
Here's a briefer on how email marketing works and why you should try it for your Lawyer Marketing Strategy.
How Email Marketing Works
Email marketing is a type of marketing in which businesses send promotional emails to a list of people who have signed up for their email campaign.
For the most part, it is used to direct consumers to a company's website or purchase from someone. However, email marketing strategies have advanced recently, allowing content customization within emails and generating highly segmented audiences.
Email marketing is (and still is) one of the most cost-effective and conversion-rich digital marketing strategies available today. Sure, social media has since emerged and enthralled marketers. However, email marketing is effective, low-cost, and produces excellent results.
Remember: This doesn't mean you shouldn't do all the basic Law Firm Marketing Strategies—like social media and Lawyer SEO—they should instead work in tandem with each other. For example, you can use your social media to promote your landing page. Likewise, your landing pages get people to subscribe to your email list.
What's The Process of Email Marketing?
Email marketing uses electronic email as a means of communication between your law firm and your target audience. Subsequently, it builds your relationship with them over time. Email marketing aims to promote client loyalty and increase conversions on your website, both for new and returning consumers.
The most crucial initial step is to build a list of people who want to hear from you. This might be done by adding a subscription button to your website or collecting emails through well-designed landing pages.
Remember: You can also send emails to past clients to keep communication lines open even after you're done working with them.
After you've compiled a list of people to email, you'll need to devise a method for exchanging information with them. Think of your email list like newsletter subscribers, so you can send them any of the following:
New blog updates and links
Exclusive legal articles
Exclusive offers (i.e., free first online consultations, etc.)
New stories
New relevant research
Listicles
Tips and How-tos
Tutorials
News from your Law Firm
When sending an email to your subscriber list, be sure to include a call to action (CTA) within the text. In addition, you can use a hyperlinked button, linked images, and the option to easily forward the email to a friend.
Remember: You need to send something of value to your subscribers. If it's overly promotional, your subscribers have no reason to click on it.
The SEO Advantages Of Email Marketing
Aside from maintaining communications with clients, promoting your new content, and following up law firm leads, email marketing is also easily incorporated into your Lawyer SEO plan.
Let's look at the three main SEO pros of email marketing below:
1. It Can Be Audited
When you're implementing Lawyer SEO for your website, you'll want to check how you're doing. You need to keep track of traffic, bounce rates, conversions, blog performance, user experience, and so on.
Using tools, you can track important data such as:
Clicks-throughs from your emails to your website
Conversions
Responses
When you send an email, tools like Google Analytics will track traffic to your website that originates from that email. If you have these set up in Google Analytics, you can track how many people convert or follow CTAs from there.
Remember: Auditing helps you determine what's working, what isn't, and what needs to be changed in your email marketing and Lawyer SEO.
2. Good Return Of Investment (ROI)
Done correctly, email marketing brings in great ROI. When you take the time to track and audit your email campaigns, you can determine their exact ROI. Then, you can decide if you need to improve something or stick to what's already working.
For something that you can do by yourself, email marketing has surprisingly great ROI on your marketing efforts.
Remember: Once you grow and get more subscribers, you might want to get tools or subscribe to email marketing services to better run your campaign.
3. You Can Automate The Process
As mentioned, you can automate email campaigns with email marketing software, tools, services. If you do so, you don't have to constantly compose, design, and send out emails on your own.
Instead of having to do that, you can just schedule an email to be sent at a specific time, regardless of whether or not you are in front of your computer.
Remember: When you start using tools and services, you can begin sending more targeted emails. This means you can personalize emails based on subscribers' demographics and other information they may have entered into your landing pages.
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When systematic and well employed, Lawyer SEO helps you get traffic on your website, generate leads, and boost brand awareness. As you keep going, you expand your client base.
Does your law firm need some help? We have SEO experts to help you.
