How Long Does A Law Firm SEO Campaign Last In Philadelphia?

Updated: Oct 13

When Should You Start Seeing ROI From Law Firm SEO In Philadelphia

Law firm SEO can reap great benefits for your digital marketing ventures. However, one of the most common questions about law firm SEO in Philadelphia is how long before Lawyer SEO start showing significant results?

That said, let's answer some pressing questions about Legal SEO and how law firms can start benefitting from them.


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How Long Does It Take For Law Firm SEO In Philadelphia To Work?

Since Lawyer SEO has a lot of working parts, SEO consultants for attorneys believe it should take a few months to see significant results.

The main reason for this is the numerous optimizations and thorough research that must be invested into Legal SEO. In addition, law firm SEO consultants often have to look through your current status and progress to give you a more accurate estimate.


4 Factors That Affect The Time You Need For Significant Lawyer SEO ROI

The time it takes to start seeing significant ROI from Lawyer SEO is dependent on several factors. These include:

Factor #1: Current Lawyer SEO Implementation


This includes the optimizations you're doing to rank in the SERPs, including keywords, image optimization, site design, internal linking structure, backlinks, etc. The better the optimizations and plans you're implementing, the faster you'll be able to climb up the ranks.

Not to mention, your traffic and rankings could be significantly influenced by your legal content. Remember, content is a crucial factor in SEO attorney marketing, so if you haven't developed a way to produce high-quality legal content consistently, you should get on it ASAP.


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Factor #2: Your Current Status


This data can be retrieved and analyzed through Law firm SEO auditing. Some factors include current ranking, average traffic, bounce rates, etc. In other words, how well you're currently doing affects how fast you'll start seeing significant results from SEO for law firms.


More importantly, the current status of your implementation of a law firm SEO in Philadelphia.


Factor #3: Possible Negative SEO And Mistakes In Implementation

Newbies can commit common Lawyer SEO mistakes, such as keyword stuffing, keyword cannibalization, unoptimized media, poor site design, lack of CTAs, etc.


Unfortunately, it takes some time to recover from Bad SEO, so you'd need to undo a few mistakes and wait for your pages to get re-indexed or get more traffic. And yes, you can recover from bad SEO, so don't worry if you've made some rookie mistakes along the way.


Factor #4: Your Competition


Since we're talking about ranking high in the SERPs, you'd need to knock off a few pages to climb up. In other words, you need to do better than your competition—at the very least regarding Lawyer SEO ranking factors.


One thing to note is that your competition isn't exclusively composed of the biggest law firms in Philadelphia. If you look at the SERPs, you'll notice non-law firm competitors, such as:

  • Legal news sites

  • Legal blog

  • Related opinion blogs

  • Local Philadelphia blogs

  • Online legal encyclopedia

  • Business publications

  • Health blogs

  • Review sites

  • And many more

This means you shouldn't just look out for other law firms, but also other pages that might be competing with you in SERP rankings.


In SEO legal marketing, staking out your Law firm SEO competition and analyzing their performance and strategies is a great way to pull ahead in the SERPs. After all, if you know what they're doing, you'll find a way to do it better.


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