How To Write A Call To Action In Your Legal Blog
Updated: Feb 2, 2022
4 Tips On Making Effective Lawyer SEO CTAs
CTAs boost conversions. It can also be easily employed into your Law Firm Marketing Strategy. However, there's more to CTAs than the usual "read more", "call us now", and "subscribe". In this post, we'll discuss a few tips on how to write better, catchier, and more effective Calls to Action.
Calls-to-action (CTAs) strategically placed in your website and legal content can help guide visitors through a conversion. Instead of waiting for site visitors to wonder what they'll do next, you make suggestions.
Instead of just leaving a link to your newsletter signup landing page, guide site visitors into it. A well-designed CTA is great for attracting visitors' attention, piquing their interest, and directing them through the signup process clearly and concisely.
Because people are so used to how the internet works, they expect to see a call-to-action button prominently displayed on your website or landing page. However, that doesn't mean they're ready to convert and follow your instructions.
As mentioned, there's more to CTAs than just asking your audience to "read more" and "click here." It needs to be enticing and encouraging.
There's no one way to make a compelling CTA. However, some proven tips have helped a lot of companies (and law firms) with their Lawyer SEO and conversion rates.
Here's a list of tips to help you make better Calls to Action:
1. Give Clear Instructions
When writing CTAs, it must be clear what you want the reader to do.
Instead of just telling readers to set up an appointment with your law firm, tell them the exact steps they need to take to do that. Then, ask yourself how it should be done:
Should they contact you via live chat?
Should they dial your phone number?
Should they send you an email?
Do you have an online form where they could put their information in?
Giving short but clear instructions lets the site visitor know what they have to do, instead of leaving them to click around and find your contact details. This might even encourage hesitant prospects to at least click on your links.
2. Attention-Grabbing Designs
One thing to keep in mind about CTAs is that they must stand out. For example, if you add a CTA to emails sent to subscribers, it shouldn't be a small hyperlink that's easy to miss. That defeats the point of using a CTA, and it won't help you maximize the conversion opportunities.
When creating a CTA button or hyperlinked picture, it shouldn't blend in with the rest of your page. You can mix elements and colors that suit your brand and theme, like typefaces and color schemes. An eye-catching call-to-action requires a contrasting design from the rest of the text and images that surround it.
3. Show A Sense Of Urgency
One of the most effective strategies to keep your visitors focused on the action you want them to take is to utilize a sense of urgency. In the case of law firms, you can express that urgency into something like these:
Filing employment claims before the deadline
Filing personal injury claims before their injuries heal
Signing up for your webinar before the cutoff
Suing employers before workers' comp qualified injuries heal
Filing criminal cases before the statute of limitations
That said, beating the deadline is a common concern when it comes to legal services. So showing a sense of urgency is one of the easiest to implement into your law firm CTAs.
4. Promise Something Worthwhile
You're asking people to do something, so you have to make sure that doing so will benefit them in some way. People like incentives. If they have no reason to follow your instructions, they won't do it.
That said, there are a lot of incentives you can offer on your law firm's website. You only need to phrase it in a way that the incentive is clear. Here are a few examples of how some law firms will promise something worthwhile:
Get a free online consultation now!
Learn more about your employment rights.
Subscribe for the latest legal news and updates.
Consult with an employment lawyer to help you build a case.
You can change the wording and overall tone depending on your brand voice and overall marketing strategy. The point is, you just need to offer your audience something worth their time. They need to be convinced to fill out forms or click on links by giving them important reasons to.
LawyerLeadMachine Helps You With Law Firm Marketing
Lawyer SEO strategies boost conversions and lead generation, finding more clients and cases for your law firm. That said, there's more to SEO than enticing CTAs.
If you need help with SEO, we have experts ready to assist you. Review your options here.