Updated: Aug 20
Tips On Writing Personal Injury Blog Posts For Law Firm Content Marketing
Running a legal blog is a great content marketing strategy that attracts new clients. If you want to attract clients with Personal Injury claims, you need to create valuable content that answers their questions and offers solutions to their problems. If you're not sure what your clients need from your blog, here's a list of 8 different Personal Injury topics you can cover.
As a quick note, make sure to write as concisely as you can. Always assume readers are non-experts. Doing so helps remind you not to use too complex legal terminologies that an average person might not know about.
And if you do use complex terminologies, make sure you offer an explanation every time it's introduced in a blog post.
1. Write About Specific Accidents And Injuries
Define each type of accident and injury your firm will take as a case. Each of your clients is likely to have a unique personal injury case, ranging from car crashes to product liability claims. As a result, those clients are more inclined to look for information about their specific situation.
Remember: To increase the odds of potential clients seeing you in search engine results, try to cover as many of these possible scenarios as possible.
2. Explain The Legal Process
When your potential clients realize they may have a case, they'll want to know what it takes to take their case to court. On your legal firm's website, provide extensive information regarding the process of filing a lawsuit for each of the accidents you cover.
Remember: Even if your clients have some idea about the law, they still aren't lawyers. They're looking to you to explain the legal process to them. So write for non-experts to accommodate them.
3. Explain What A Lawyer Does
Clients need to know what you can do for them. Of course, a lawyer would be the one to walk them through the legal process, but that's not the only thing there is to your working relationship.
Explain how lawyers can also do their own investigations, have resources to speed up the lawsuit, and have an attitude the wins the case. Explain how your experiences and qualities help clients through their Personal Injury Claims.
4. Explain Damages
Your potential clients may not take fast action if they are unaware of the payouts from the party who caused the injury. Lawsuits are a lengthy and stressful process, so you need to present incentives for doing so.
Your potential clients may be aware that they are entitled to compensation for medical expenses, as well as compensation for pain and suffering. They might not realize that damages can include things like lost earnings, consortium, or income of a spouse or family member who now has to care of the injured person.
5. Help Identify The Defendant
Your clients might not know who to sue. Additionally, they might not even know they can sue multiple defendants. For example, if a client was in a bus crash, they might sue more than one person depending on the circumstances. The defendants can include not only the driver; but also the manufacturer, retailer, and bus owner.
6. List The Evidence You Need
It can be challenging to meet the burden of proof in some personal injury cases (i.e., medical malpractice) that can ultimately result in a payout of damages. Explain the types of evidence relevant to each case. This also helps you out as lawyers doing their own investigations.
You can list every single type of evidence that clients themselves can gather. Ask them to take photos, get witnesses' phone numbers, preserve their clothing, etc.
7. Explain The Role Of Insurance Companies
Insurance companies frequently play a significant role in personal injury cases. But, as we know, these insurance firms are profit-driven, so they'll try to offer people the lowest payout possible.
Explain how clients should deal with them—or how to avoid them—to increase their chances of getting a good outcome in their case.
8. Explain The Statute Of Limitations
It's important that your client knows they have deadlines. This motivates people who might be hesitating on forwarding their claims and prepares those who have never been in accidents.
Remember: If there are different deadlines for multiple scenarios, make sure to specify them.
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Blogging is a simple but effective content marketing strategy. All you need to do is keep your blog posts high-quality, consistent, and optimized.