A Quick Guide To Lead Generation For Lawyer Marketing
Every Lawyer SEO task works to the goal of generating leads. When you optimize, write content, and choose your keywords, you're doing so to get more people to hire your law firm's services.
However, even the most competent lawyers may find it challenging to promote themselves and generate new law firm leads. This isn't to say that your legal talents aren't excellent; it simply means that you need some help with your law firm marketing strategies.
That said, here are 6 law firm lead generation tips to help you market and promote your law firm to a new audience.
1. Improve And Optimize Your Law Firm's Website
Your website is an excellent place to start. When you publish blogs, post on social media, and rank in the SERPs, keep in mind that everything you do is pointing back to your website.
In short, your website is your calling card. After they've viewed the information and ads you've put out, they'll head to your website.
Here are a few more suggestions to help you significantly improve your website:
Make sure you're using vocabulary that can be understood by a non-lawyer.
To make your content is easy to read, so utilize short phrases and bullet-point lists.
Prioritize quality rather than quantity when it comes to your blogs.
Employ a sleek design that represents your law firm.
Optimize your site speed, so site visitors aren't frustrated.
2. Make High-Quality Blog Posts
People use search engines because they have a need. They're seeking either information, a product, or a service that will ideally meet their demands.
When posting on your legal blog, you should include the following:
Provide useful information.
Give specific directions.
Provide the reader with simple solutions.
As said, you want to prioritize quality posts. Thin, plagiarized, and poorly-written content doesn't attract a lot of visitors.
3. Optimize For Local SEO
Local SEO brings your website to the attention of local residents and employees, particularly those who are looking for your services.
Since Lawyer SEO generally helps you rank for keywords, local SEO specifically targets local keywords. For example, instead of ranking for global keywords like "Personal Injury Lawyer", you might want to rank for "California Personal Injury Lawyer" instead.
Remember: People from Florida are unlikely to hire you if you practice in California. Some state laws are simply not applicable. So, it's preferable to target customers who are most likely to become clients.
Here are some suggestions for improving local SEO:
Use keywords that are specific to your locality (i.e., "California Personal Injury Lawyer" instead of general keywords like "Personal Injury Lawyer").
Check if you've claimed your Google My Business listing (and keep it up to date).
Don't forget to respond to third-party review sites like Google, Yelp, and others.
4. Try Pay-Per-Click Ads
PPC (pay-per-click) advertising on Google and Facebook is a great way to get your name out there.
Lawyers continue to employ this tactic because it is effective. This is a useful marketing strategy that puts your law practice at the top of search results, which can be enough to drive traffic to your site.
However, compared to most of the suggestions in this list, PPCs are paid. So make sure you do some research and weigh in on your decision before setting aside some of your budget for paid ads.
5. Start An Email Marketing Campaign
Email marketing is the most common method for converting cold leads into "warm" ones.
You could, for example, create a landing page that asks visitors to sign up for your free legal newsletter and then use those connections to grow your own email list.
Remember: Plan, optimize, and test your emails before sending them. After all, a boring email that doesn't provide much value isn't going to be very effective in generating leads.
Also, don't forget to do lead follow-ups when people respond!
6. Try Social Media Marketing
Sites like Twitter, Facebook, LinkedIn, and Instagram, are becoming more viable tools in marketing. A lot of brands and businesses have started a social media marketing campaign—and yes, including law firms.
Share your most current blog posts, do Q&A sessions, and organize surveys and contests to engage your audience and produce new leads.
Remember to audit your social media effort on a regular basis. Determine what works, what doesn't, and what needs to be changed.
How Can LawyerLeadMachine Help You?
Law Firm SEO is all about adapting to the changing ecosystem of the internet and its millions of users.
If you're new or you're hesitating on giving Attorney SEO a try, LawyerLeadMachine can help you with that. Whether it's content production or Law Firm website automation, we can assist you.
Review your options here.