Are You Building Your Law Firm's Website?

Updated: Aug 20

Tips On Building A Website For Law Firm SEO


Starting on your Law Firm SEO might seem daunting. After all, if you've been reading about it, you'll know that it's a lot of work. However, every website has to start from somewhere, and there are a few things you can do to get started.


Let's discuss a few easy and executable tips as you begin your Law Firm SEO from scratch.



1. Decide How You Want Clients To Find You

The first thing you want to do is decide which keywords you want to compete for. There are tools to help you with keyword research (some of them are even free to use).


While these tools will help you through the arduous phase of keyword research, keep in mind that you cannot outsource your keyword research to a tool.


Consider your law firm and your target audience, and ask yourself these questions:

  • Which state am I practicing in?

  • Which cities should I write articles about?

  • What areas of law does our firm specialize in?

  • What services can my legal team offer?

  • What is my target demographic?

This way, you can come up with a combination of possible keywords to start looking at.


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You might also want to categorize your keywords according to featured areas of law. This makes it easier for you to optimize pages and blog posts around a certain theme or topic.


For Example:


Say your firm handles Personal Injury and Criminal Defense Cases in California. You can create a list of keywords for each area of law, so it's easy to find your keywords when you start writing guides and blogs for each one.


2. Organize Your Site


When you're just starting out, you won't have much content to sort through. This is the best time for you to build a structure around your site so it doesn't get confusing in the long run.


Finalize your navigation page, your site design, and your links. Make sure to separate areas of law and other related pages. You can also preemptively add categories to your blog's dashboard.

One way to organize your site is to implement internal links. You can start by linking subtopics under your main page.


For Example:


If you've set up a page for Personal Injury, link all the subcategories on that page. Users who are interested in reading more should be given this access.


If it's a subcategory of Personal Injury Law (i.e., car accidents), make sure that there's an internal link that points back to the main page.


3. Check Your Site Design

Is the text hard to read? Are the large image sizes slowing down loading time? Is it hard to navigate pages?

Check your text, font, and formatting. You should also look at the color scheme and overall appeal of your website.

Even with excellent content, users can always close the tab and find what they need somewhere else. Your goal in Law Firm SEO is not just to attract clicks—it's to convince users to become clients. Therefore, you should always make sure that they stay on your site as long as possible.


Not to mention, Google can detect how long a user stays on your site. If users leave immediately after clicking to your pages, it will reflect poorly on your SEO stats.


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4. Start Creating Content


You must have content to be ranked on the search engines. Therefore, writing great content for all of the search terms you want to compete for is crucial in getting started with SEO.


For each post or article you write, make sure to incorporate your keywords. You can use them in the title, headings, the body of the text, and the tags. If you found good keywords that don't make grammatical sense, use them on your URLs and tags.


You should also optimize your SEO title and meta description once you've finished creating your material.

5. Results Don't Happen Overnight


If you're just getting started with your website, you shouldn't expect to see results in a few hours. Google still has to find your content, crawl your pages, and decide on how to rank you on the search results.

It's also uncommon for a newly-built site with no external links and content to immediately shoot up in rankings. However, your chances of doing so increase as you continue to practice good Law Firm SEO.

You can start by competing for less competitive long-tail keywords first. While they're less popular than head keywords, ranking high in them still gets you traffic.


While you're at it, create social media accounts for your law firm if you haven't. You can use them to promote your content, as well as point users to your new site.


What Can LawyerLeadMachine Help You With?


Lawyer SEO is an excellent method of digital marketing for law firms. However, if this is your first time or you're hesitating on giving it a try, a little push might help. To get started on your Lawyer SEO, review your options here.

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