7 Essential Local SEO Tips For Lawyers in 2022

Updated: Jun 9

Learn Local SEO Tips for Lawyers & Attorneys That You Should Be Doing This Year

The majority of your legal firm's clients are likely to come from the surrounding area. While it's great that everyone is aware of your business, users from all across the country are unlikely to become customers anytime soon.

As a result, here's a list of quick Local SEO advice for legal firms:


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1. Keep Your NAPs Consistent

Your law firm's NAPs (Name, Address, and Phone Number) should be prominently displayed, ideally across numerous pages. If a potential local client comes across your website via the SERPs, they should be able to view your law firm's contact information right away.


Crawlers can also use location-based local keywords like "California Employment Lawyer" or "Los Angeles Personal Injury Attorney" to establish your location. So don't forget to utilize keywords that are specific to your state or city!

2. Try Social Media Marketing

You can use social media marketing to connect with a local group of people who are interested in the same things you are.

Additionally, social media may help you advertise your content and reach people you wouldn't otherwise reach through the search engine results pages.

Consider using social media as a tool to engage with local customers (or potential clients). You can talk about local litigation, legal news in your state, and changes to your city's rules.


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3. Location-Specific Ads

If you're going to spend money on advertisements, make sure they're seen by the correct individuals. Locally targeted ads are an economical approach to managing your advertising budget.


After all, the people who are more likely to become your clients are the ones who live in the state where you are licensed to practice.

4. Start A Google My Business Account

Google My Business accounts are very important in terms of Local SEO. If you don't already have one, make it a top priority. In fact, every type of company or organization you know is likely to have a GMB listing.

You must first claim your business listing on the Google My Business (GMB) and then complete all required fields. You may also use Google Maps, which users can use to get directions to your office, add pictures, and write reviews.


5. Update Your Information Across All Platforms

Check and update any information that needs to be updated on any platform, website, or directory that features your law firm, such as:

  • Business Phone Number

  • Email Address

  • Office Location

  • Operating Hours

  • Lawyer Directory

  • Lawyer Bios

Your NAPs must be consistent across all of your online properties. This is so that people may contact you regardless of how they found out about you—through your website, social media, or local directories.


You don't want anyone to be perplexed. If you change your phone number, make sure to update any references to it on your website.

6. Create A Mobile-Friendly Website

A mobile-friendly design, often known as a "responsive" design, should be used on your website.


These days, people are using their phones to access the internet. In certain circumstances, they'll even conduct searches using voice search rather than typing. Furthermore, not everything that works on a desktop screen (like your phone!) works on a smaller screen. If you don't have a fully optimized mobile version of your website, you can have issues with the content, photos, themes, and layouts.

Because Google and other search engines prefer mobile-friendly sites, ensuring sure yours looks good on mobile is critical for Local SEO.


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7. Get More Reviews

People may now find a list of law firms by searching for "California Lawyer Near Me" or "Personal Injury Attorney New York" on Google.


When looking through these listings, people will be able to check Google Reviews. If your listings have high ratings, people are more likely to click on them.

Reviews play an important role in both eCommerce and internet marketing. They're a type of social proof that can build reputation and brand awareness.

Let LawyerLeadMachine Help You

One of the best things you can do for your law firm website is to implement local SEO. It's essential that you use local SEO strategies to keep one step ahead of the competition.


Lawyer SEO can increase site traffic by drawing them from different places. SEO facets like Voice Search and Local SEO are all factors that contribute to the cumulative benefit your law firm will enjoy in the long run.

If you're new—or interested but unfortunately too busy—consider letting us help you. To get you started, review your options here.

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