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How To Optimize Anchor Text For Lawyer SEO

Updated: May 11, 2022

Anchor Texts For Your Law Firm's Digital Marketing Strategy

Every day, you might stumble across anchor text on the internet but have no idea what it's called. When you read an article online and see underlined text and (usually) blue, you know it's a link. The words you click on are referred to as anchor text.

Anchor texts are an essential aspect of Lawyer SEO. Here's a quick rundown of what it is and why you should care about it:

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When you click on a link, you'll be directed to a new page containing information about the terms you selected. Good anchor text leads you to a site or page with relevant content while also assisting Google and other search engines in detecting the topic of web pages.

You might not consider how many functions anchor text can serve for internet users, website designers, and the fate of most web content. For starters, it's an important signal that helps search engines find, categorize, rank, and provide the most relevant results to users' searches.

What is Anchor Text?

Anchor text is the visible, clickable text of a hyperlink. Rather than providing the specific URL of the link, it adds a few sentences within the content you're reading that suggests what you can expect if you click on the link.

By explaining the article to which it connects, anchor text encourages users to click on the link and learn more about the problem. The linked article is expected to be related to whatever the anchor text explains (and it will be if done correctly).

Your Website's Anchor Texts

Internal links allow users to navigate to other pages on the same website. Internal links, on the other hand, do more than only let people navigate a website.

They also build a link between the site's pages, posts, and other content, allowing search engines to better grasp the site's informative structure. Finally, they contribute to the distribution of link value, or ranking power, among the pages of a website.

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Your Backlinks' Anchor Texts

External links, often known as 'organic' or 'press' links, are links that are used by other websites to link back to yours. Search engines regard the anchor text on external links to be a sign of how people see your website as well as a clue as to what your pages are about.

You normally have little influence over the anchor text used by other sites when they link back to your site or material. So focus on internal link anchor text on your own website, making it as informative and relevant to the sites it links to as possible, as well as beneficial to the reader.

The Best Ways to Use Anchor Text

Best practices for anchor text include proper language and formatting, judicious distribution of anchor types, targeting of appropriate sites, and thorough tracking of the anchors and keywords utilized.

Here are a few Lawyer SEO tips on how to make your anchor text more engaging and effective:

1. The anchor text should be relevant to the page it's linked to.

The better the outcomes, the more closely your anchor text phrase matches the content of the website to which you're linking.

2. Keep it brief.

A few words for every link should suffice as anchor text. Nobody will click on a blue-underlined text in its entirety, and the visual disruption may cause some readers to become completely disengaged.

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3. It should make sense in the context of the sentence.

If the anchor text doesn't flow well with the rest of the content, it'll be obvious that you're only looking for a perfect keyword match. Rather, develop original, high-quality anchor text that complements the sentence and article.

4. Keyword-rich anchors should not be forced or overused.

Many links with exact-match anchor text give Google and other search engines the impression that the links were not gained naturally.

5. Don't use the same anchor text over and over again.

Instead of using the same keyword again and over, it's better to employ a range of related anchor text terms.

Why Let LawyerLeadMachine Help Your Law Firm Marketing?

Lawyer SEO comes hand in hand with link building. Getting backlinks is a good off-page SEO strategy that will expose you to bigger audiences, show your credibility, and boost your overall domain authority.

To get started on your strategy, you can review options here.


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