What To Write In Your Personal Injury Blog

Updated: May 11

Tips On Personal Injury Blog Topics For Lawyer SEO

Legal blogging is a great content marketing strategy. As long as you know the basic rules to writing an effective Lawyer SEO blog, you'll start getting ROI on your efforts. One of the basic rules to effective legal blogging is to post regularly.

However, it's not easy to consistently post high-quality content. Luckily, there's a lot to write about in Personal Injury Law, so you'll never run out of things to write about that easily.


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1. Dedicated Guide For Personal Injury Topics


Each potential client is likely to have a unique story concerning their personal injury case, ranging from auto accidents to dog attacks to medical negligence to injuries received as a result of dangerous conditions on private land. Those clients are more inclined to look for information about their situation on the internet. To increase the odds of potential clients seeing you in search engine results, try to cover as many of these scenarios as possible on a dedicated page on your site.


Begin by going over basic scenarios and circumstances that could lead to a personal injury case (such as car accidents), and then drill down into particular examples within those scenarios.


You can also include details regarding who can make a claim, which is helpful in situations when a third party can (or must) file a lawsuit on behalf of a loved one.

2. Statute of Limitations

Your potential clients may not take fast action if they are unaware that their injury could result in a payout of damages from the party who caused the injury. Additional potential clients may have other reasons to delay filing a lawsuit, so it's a good idea to include information regarding the statute of limitations in each personal injury scenario on your law firm's website.


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Begin by providing details regarding the time limit for filing a lawsuit, including when the statute of limitations for a specific claim begins to run at both the state and federal levels.


Then, you can get more specific about extenuating circumstances that might affect those statutes, exceptions to the statute of limitations clauses (like the delayed onset of related illnesses like cancer or cases involving children), and other options for pursuing a lawsuit if the statute of limitations on a particular claim has run out.


3. Discuss The Process Of Filing Claims

When your potential clients realize they may have a case based on the facts of their accident, they'll want to know what it takes to take their case to court.

On your law firm's website, provide extensive information regarding the process of filing a lawsuit for each of the instances addressed.

Begin by going through the fundamental stages and broad timetables for filing suit in each case, then go over extenuating circumstances that may modify those timelines, settlements that can result from a successful action, and when and how your client will need to be personally involved with that process.

4. List The Defendants


Your potential customers may be unaware of who will be responsible for compensating them if they win a personal injury claim. For example, they may believe the payments will come from a private individual rather than an insurance firm, or they may be unaware that losses may be caused by many parties. For those potential clients, provide some context and information on your website.

Start with the major responsible party for each sort of injury your firm is willing to accept, then expand to include other potentially responsible parties. Finally, explain how your state's comparative or contributory negligence laws affect the degree to which each party can be held liable.

5. List Potential Damages

Your potential clients may be aware that they are entitled to compensation for medical expenses, as well as compensation for pain and suffering. However, they might not realize that damages can include things like lost income, consortium, or the earnings of a spouse or family member who now has to care for the wounded party in some way.

Provide a general guide or overview of the types of damages available under the law (medical bills, lost income, punitive damages, and so on), then go into greater detail by providing particular examples for each category as they apply to each injury or possible lawsuit you discuss on your website.

6. List Potential Treatments

Your potential clients who have just been harmed are likely to seek treatment for their injury (or injuries) before realizing that they may be eligible for compensation. On your law firm's website, provide information about managing and treating specific injuries.

Interview a doctor or other health professional if you plan to offer medical advice on your blog to guarantee your content's accuracy and assist in developing authority for that information. Begin with the most severe injuries and work your way down to less significant ones over time.

7. Discuss Courtrooms And Judicial Procedures

The idea of starting court procedures is likely to be scary for those who do not operate in the legal sector. However, by clarifying the process for your potential clients, you can remove the mystery and worry connected with it.


On a separate page, discuss the general procedures of litigation, then add detailed process information on pages dedicated to each sort of accident or injury your firm handles. Over time, you can add information on where and when your clients will need to be actively involved and address potential extenuating circumstances that may alter deadlines to that basic procedural page.

8. Types Of Evidence Needed For The Claim

It can be challenging to meet the necessary burden of proof in some personal injury cases, such as medical malpractice instances, which can ultimately result in a payout of damages. In short, explain the forms of evidence relevant to each case your firm would accept.


The types of evidence relevant to personal injury cases can be discussed on a dedicated page that discusses categories of evidence. Then, you can go into detail about each type of injury or case your firm handles by providing specific examples under each category.


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9. How To Deal With Insurance Firm

Insurance companies frequently play a significant role in personal injury cases. Explain to your potential clients how to deal with those entities (or how not to engage with them) to increase their chances of getting a good outcome in their case.

On a separate page of your website, write in general about dealing with insurance firms, other parties involved, and insurance company lawyers, then detail specific types of insurance companies and what they should or shouldn't offer those entities before filing suit.


Depending on where your potential clients are in the communication process when they decide to contact an attorney, there will likely be several particular questions about insurance companies that you can answer for them.

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