So What's The Deal With Online Reputation For Lawyers?
It Influences How Potential Clients Perceive You!
Your online reputation determines how others perceive your law firm when they search for legal services online. As a result, online reputation management for law firms (ORM) proactively influences what actions someone takes after finding you online.
For example, various techniques and strategies can help you push adverse negative and harmful content further down the Google search engine results pages (SERPs) by ranking more desirable and positive material to the top of results.
Why does this matter? Because the top five listings in Google’s search results get about two-thirds of all clicks.
ORM is not just about managing content in search engines, though. It’s also about managing negative reviews and promoting satisfied clients to share more positive feedback about your law firm.
According to BrightLocal, “85% of people looking for legal services online trust online reviews as much as personal referrals”? What’s more, “49% of potential clients look for at least a four-star rating before they decide to contact a law firm.”
Keeping in mind these statistics, the importance of your online reputation as a lawyer or business owner cannot be ignored. Consider the following four distinct digital marketing channels involved in ORM, also known as the PESO Model.
Paid media are all marketing channels that require payment to feature your law firm on external networks. This includes PPC advertising with Google AdWords, Bing, Yahoo, ads on Facebook, and sponsored posts on legal influencer blogs. Paid media expands your reach and generates traffic to your online properties by engaging in new relationships with partners and potential clients.
Earned media refers to the coverage of your law firm on external websites that you did not pay. This requires you to stand out from your competition with excellent content and legal services that users consider worth sharing, reposting, mentioning and reviewing.
Pages on social media are extensions of your brand and represent additional paths for people to interact. When we are talking about social properties, it’s important to concentrate all resources to stay active by engaging with online visitors in conversations and publishing new, relevant content regularly. As a rule: not having a profile on a social network is better than having one that's not active.
Your law firm's website and blogs that you control. Obviously, the more properties you own, the better your chances are to effectively build your digital footprint.
Here’s how to use these digital marketing channels to start building and managing a healthy online reputation for your business.
Do You Want To Become An Online Super Hero?
We believe that every lawyer has the right to be empowered online, whether that means controlling the distribution of your own information or the way you are portrayed to your clients.
Online reputation management has evolved. Our team will help you manage customer reviews proactively, so you can focus on getting more.
70% of consumers are willing to leave a review when asked
82% of consumers say the content of a review has an influence on their decision making
93% of consumers say online reviews have an impact on their perception of the business.