digital marketing for lawyers

Content Marketing Is The Primary Source Of High Quality Leads In The Legal Industry. 

A vital part of any internet marketing campaign, high-quality content leads to more client inquiries, more engagement and referrals. The quality of your leads also increases in the long term.

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Matt Randall

seo for law firms

Hey, I heard you're looking for an employment discrimination attorney, check out this post I I found

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Maximun Exposure

ABC LAW FIRM -  Monthly Activity

wordpress for lawyers

1,525 Views | 253 Likes

social media marketing for lawyers

1,247 Views | 125 Likes

1,624 Views | 574 Likes 

2,689 Views | 298 Likes

bing marketing for lawyers

1,437 Views | 182 Likes

2,479 Views | 632 Likes

Control Your Marketing Reach With Informative Articles.

Content marketing is a strategic approach to marketing law firms focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

 

High quality content is targeted. It knows its audience. It reflects the users' needs and makes itself easy to find and understand. When you invest in content marketing, you win from day one as each article is indexed by search engines, and improves ranking over time. 

YOUR INTRO POST WILL HAVE  MASSIVE EXPOSURE

We'll kick off your campaign by introducing you to the world.

When you order our law firm marketing content service, our first post will feature your law firm and we'll include syndication at no additional cost.

 

This feature post will be published on our network of 200 high ranking and influential news sites that receive over 100 million visitors every month. 

This will ensure massive exposure and boost in search engine rankings that last for months. You'll receive a full report within 7 days with live links.

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Jennifer Richardson

facbook marketing for law firms

I just saw your law firm featured on a FOX news website. Congratulations!! 😍

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83% of consumers trust businesses featured
on major news platforms.

Nielsen

effective seo for law firms

Kenneth Thigpen

digital marketing for lawyers

I came across your post about wrongful termination. Could we set up a phone consultation?

CONSISTENCY IS THE KEY

We'll continue to post relevant and engaging content on your blog once a week. 

Content marketing is a great way to grab attention and stand out as a brand, but your campaign is nothing without consistency.

 

Even The Content Marketing Institute includes the word ‘consistent’ in its own definition of content marketing.

One of the biggest benefits of consistency with content marketing is improved search engine optimization.

Your Law firm Wins When Clients Share Your Content With Friends And Family

4X

more likely to retain

83% of consumers trust referrals from people they know and are more likely to retain legal services.

23%

higher lifetime value

Referred customers are more loyal and spend 18.2% more than non-referred customers.

42%

higher retention rate

Customers who are referred churn less often and are 5x more likely to refer new customers.

"The buyer journey is nothing more than a series of questions that must be answered."

JC Serrano

YOUR REACH COMPOUNDS OVER TIME

Decreased marketing costs and compounding value. 

Whether you're considering content marketing for the increased traffic, higher conversion rates, or just better relationships with your customers, there's no reason this strategy shouldn't be included in your marketing arsenal. The sooner you start investing in it, the sooner you'll start to see results, and the better results you'll eventually see.

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COST

EFFECTIVE

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MAXIMIZE BRAND AWARENESS

Improved brand reputation

When people read your material, they'll be building an impression of your brand. If they find what they read helpful, informative, or enlightening, they'll perceive of you as a more trustworthy, established thought leader in the industry.

 INCREASE CONVERSIONS & REFERRALS

Higher domain authority.

Writing more, higher quality content will increase the perceived expertise, authority, relevance, and trust of your site. This also increases your conversion and referral rates.

A higher domain authority correlates strongly with higher search rankings, so the more quality content you produce, the more organic search visibility you'll stand to gain in all areas of your site.

lead generation for law firms

Tanya Wilx

marketing

Great article about how estate planning, let's set up an appointment for this week!! 👋

law firm marketing
law firm

 REAL AND TANGIBLE RESULTS FROM DAY ONE

Content Marketing Timeline

Creation, publication, and governance of useful, usable content.

Frequently Asked Questions

Why use LawyerLeadMachine for content?


The team behind LawyerLeadMachine has been working in lead generation and marketing in the legal industry since 2005. We have unique knowledge, insights, and strategies that we've learned over the years specific to the legal industry.




How often will you post on my blog?


Once a week, we will write an article around 1,200 words long about a subject related to your area of law. The perfect lenght to cover different subjects of interent in the legal industry. We've learned over the years that by consistently publishing new and relevant content on your website - Google will crawl and index your website more often. Our content is accompanied by a targeted SEO strategy, regular content updates can therefore boost your rankings, our posts are focused on being authentic, relevant and engaging.




Please tell me more details about the feature post (syndication).


Your feature post is the first piece of content we write when you become one of our clients and it's included in the set-up fee. This post will be distributed to our network of high-authoritative news partners, it is designed to give you an initial boost in search results and brand exposure. This post is handled differently as it needs to adhere to the following editorial guidelines from our partners.

  • The article needs to be between 350-800 words.
  • We cannot include contact details on the body of the document.
  • We can only include 3 links "keywords" in the document.
  • We can only include 1 image for every 250 words.

Details:

Most of the larger news sites tend to publish no-follow links, while smaller news sites are more likely to using do-follow links. Building nofollow links also drive traffic, boost SEO, leverage social signals and influencer marketing, and create a domino-effect link-building strategy. 1. How long will the article be live on news sites? The news sites we work with usually keep articles live for 3-24 months. 2. Can you publish an article again in your network of news sites? Yes, you can request an additional boost for $350.00 each 3. Will my article be published on the main sites of FOX, NBC, etc? For major news sites such as NBC and FOX your article will not be published to the national website such as fox.com as they are restricted for national news headlines. But it will still be published to local affiliates, including FOX 40 and FOX 34, the official sites for the local TV stations, and other influential news sites that collectively get over 100 million visitors per month.




How does content drive traffic to my site?


Content marketing is a technique of creating and distributing valuable, relevant and consistent content to attract and retain a defined audience to drive profitable customer action. Producing engaging content helps build leadership for your law firm and contributes to your inbound marketing. Content marketing observes the more customer-centric marketing approach that considers customer needs and satisfaction above everything else. It's non-interruptive, and it depends on the slow but steady building of a relationship between your law firm and your target audience to generate leads and convert customers.




Are there any contracts?


No, you can cancel at any time.




How does content marketing drive revenue?


It starts by building a strong business case that doesn’t just directly attack people, instead, it builds a connection with your audience. Content marketing ROI is higher than the average marketing ROI.




How important is it to share my content on social media?


It’s not important – it’s essential. Posting content to a blog and then sitting back and hoping that visitors will find it is an exercise in futility. In fact, some blogging gurus maintain that only 20% of your time should be spent on content creation, and the other 80% on promoting that content via social media! It’s that vital. Even though Google denies that social shares/likes are not part of their algorithm data has shown otherwise. We encourage to share your content through all your social media channels. When sharing make sure you use opengraph protocol so the elements of the share are properly shown.




How important are keywords in content marketing?


Despite the constant changes to Google’s algorithm, keywords are still important in content creation. While the standards have been somewhat relaxed, so that words and phrases that mean approximately the same thing as the exact phrase searched for can now pop up in search results, too, it’s still best to include a few mentions of the exact words and phrases specific to your law practice. Our priority is always to write for humans, not search engines.




How can content marketing make me into an expert in my field of practice?


There’s a lot of talk about the importance of becoming a thought leader – and with good reason. Getting you known as an expert in your field of practice is exactly what content marketing is meant to do. It’s what creates the sense of trust in consumers, which allows them to feel comfortable retaining your legal services. By creating unique, original content, in which you demonstrate your expertise and answer questions clients might have, you’ll be on your way to becoming a legal expert in your community.




Is short-form or long-form content better?


Much debate surrounds this topic. Some studies seem to suggest that short and sweet is best – that consumers want to skim a short blog and be able to get the message quickly. Other research shows that long, in-depth, detailed posts are best at converting. Our answer? In the legal industry, you can't really explain legal issues with a 300 word article. Blog readers don't want to spend 20 minutes reading about a subject either so we try to keep it in the middle. Average lenght for law related posts average between 1,000 to 1,200 words.




How do I get people to read my content?


Promoting your content through email and social media is vital.




When Can You Expect Your Content Marketing Efforts to Bear Fruit?


While the actual amount of time will depend on your location, area of law and competition, a strong content marketing strategy generally takes between six and nine months to yield real results.





Order Our Content Marketing Service Now