Content Marketing Is The Primary Source Of High Quality Leads In The Legal Industry.
A vital part of any internet marketing campaign, high-quality content leads to more client inquiries, more engagement and referrals. The quality of your leads also increases in the long term.
Hey, I heard you're looking for an employment discrimination attorney, check out this post I I found
ABC LAW FIRM - Monthly Activity
1,525 Views | 253 Likes
1,247 Views | 125 Likes
1,624 Views | 574 Likes
2,689 Views | 298 Likes
1,437 Views | 182 Likes
2,479 Views | 632 Likes
Control Your Marketing Reach With Informative Articles.
Content marketing is a strategic approach to marketing law firms focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
High quality content is targeted. It knows its audience. It reflects the users' needs and makes itself easy to find and understand. When you invest in content marketing, you win from day one as each article is indexed by search engines, and improves ranking over time.
✓ YOUR INTRO POST WILL HAVE MASSIVE EXPOSURE
We'll kick off your campaign by introducing you to the world.
When you order our law firm marketing content service, our first post will feature your law firm and we'll include syndication at no additional cost.
This feature post will be published on our network of 200 high ranking and influential news sites that receive over 100 million visitors every month.
This will ensure massive exposure and boost in search engine rankings that last for months. You'll receive a full report within 7 days with live links.
I just saw your law firm featured on a FOX news website. Congratulations!! 😍
83% of consumers trust businesses featured
on major news platforms.
I came across your post about wrongful termination. Could we set up a phone consultation?
✓ CONSISTENCY IS THE KEY
We'll continue to post relevant and engaging content on your blog once a week.
Content marketing is a great way to grab attention and stand out as a brand, but your campaign is nothing without consistency.
Even The Content Marketing Institute includes the word ‘consistent’ in its own definition of content marketing.
One of the biggest benefits of consistency with content marketing is improved search engine optimization.
Your Law firm Wins When Clients Share Your Content With Friends And Family
more likely to retain
83% of consumers trust referrals from people they know and are more likely to retain legal services.
higher lifetime value
Referred customers are more loyal and spend 18.2% more than non-referred customers.
higher retention rate
Customers who are referred churn less often and are 5x more likely to refer new customers.
"The buyer journey is nothing more than a series of questions that must be answered."
✓ YOUR REACH COMPOUNDS OVER TIME
Decreased marketing costs and compounding value.
Whether you're considering content marketing for the increased traffic, higher conversion rates, or just better relationships with your customers, there's no reason this strategy shouldn't be included in your marketing arsenal. The sooner you start investing in it, the sooner you'll start to see results, and the better results you'll eventually see.
✓ MAXIMIZE BRAND AWARENESS
Improved brand reputation
When people read your material, they'll be building an impression of your brand. If they find what they read helpful, informative, or enlightening, they'll perceive of you as a more trustworthy, established thought leader in the industry.
✓ INCREASE CONVERSIONS & REFERRALS
Higher domain authority.
Writing more, higher quality content will increase the perceived expertise, authority, relevance, and trust of your site. This also increases your conversion and referral rates.
A higher domain authority correlates strongly with higher search rankings, so the more quality content you produce, the more organic search visibility you'll stand to gain in all areas of your site.
Great article about how estate planning, let's set up an appointment for this week!! 👋
✓ REAL AND TANGIBLE RESULTS FROM DAY ONE
Content Marketing Timeline
Creation, publication, and governance of useful, usable content.
Frequently Asked Questions
Why use LawyerLeadMachine for content?
The team behind LawyerLeadMachine has been working in lead generation and marketing in the legal industry since 2005. We have unique knowledge, insights, and strategies that we've learned over the years specific to the legal industry.
How often will you post on my blog?
Once a week, we will write an article around 1,200 words long about a subject related to your area of law. The perfect lenght to cover different subjects of interent in the legal industry.
Please tell me more details about the feature post (syndication).
Your feature post is the first piece of content we write when you become one of our clients and it's included in the set-up fee. This post will be distributed to our network of high-authoritative news partners, it is designed to give you an initial boost in search results and brand exposure.
The article needs to be between 350-800 words.
We cannot include contact details on the body of the document.
We can only include 3 links "keywords" in the document.
We can only include 1 image for every 250 words.
How does content drive traffic to my site?
Content marketing is a technique of creating and distributing valuable, relevant and consistent content to attract and retain a defined audience to drive profitable customer action. Producing engaging content helps build leadership for your law firm and contributes to your inbound marketing.
Are there any contracts?
No, you can cancel at any time.
How does content marketing drive revenue?
It starts by building a strong business case that doesn’t just directly attack people, instead, it builds a connection with your audience. Content marketing ROI is higher than the average marketing ROI.
How important is it to share my content on social media?
It’s not important – it’s essential. Posting content to a blog and then sitting back and hoping that visitors will find it is an exercise in futility. In fact, some blogging gurus maintain that only 20% of your time should be spent on content creation, and the other 80% on promoting that content via social media! It’s that vital.
How important are keywords in content marketing?
Despite the constant changes to Google’s algorithm, keywords are still important in content creation. While the standards have been somewhat relaxed, so that words and phrases that mean approximately the same thing as the exact phrase searched for can now pop up in search results, too, it’s still best to include a few mentions of the exact words and phrases specific to your law practice. Our priority is always to write for humans, not search engines.
How can content marketing make me into an expert in my field of practice?
There’s a lot of talk about the importance of becoming a thought leader – and with good reason. Getting you known as an expert in your field of practice is exactly what content marketing is meant to do.
Is short-form or long-form content better?
Much debate surrounds this topic. Some studies seem to suggest that short and sweet is best – that consumers want to skim a short blog and be able to get the message quickly. Other research shows that long, in-depth, detailed posts are best at converting.
How do I get people to read my content?
Promoting your content through email and social media is vital.
When Can You Expect Your Content Marketing Efforts to Bear Fruit?
While the actual amount of time will depend on your location, area of law and competition, a strong content marketing strategy generally takes between six and nine months to yield real results.