Why should I consider lead generation automation?

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As outlined in our guide to successful law firm marketing, there are many reasons why you should consider lead generation automation. Request your FREE copy here. Nevertheless, here's another reason you should consider lead generation automation: The law of diminishing returns is an economic principle stating that as an investment in a particular area increase, the rate of profit from that investment, after a certain point, cannot continue to increase if other variables remain at a constant. Let’s take a real-life example, suppose if you are thirsty then as soon as you get water to drink, the first glass of water will give you the most satisfaction, and second glass of water will give you less satisfaction, and chances are that when you start to drink third glass of water then you will not finish it. This is the law of diminishing returns. It means that every additional unit of input generates fewer returns or benefits than the previous unit. The Law of Diminishing Returns in Performance Marketing The law of diminishing returns can be applied to performance marketing as well. For example, if you keep pumping more money into your AdWords campaigns and your coverage stays the same, at some point your conversion rate will go down and cost per acquisition will go up. So, doubling your budget doesn’t always mean doubling your sales. With lead generation automation you increase your coverage. In this case, your variables are not constant and you can avoid the point of diminishing returns not to mention COSTS. Lead generation automation is a one time investment with a small monthly maintenance fee. The benefits of automation are astronomical because they compound over time while your costs decrease. That's NOT the case with pay per click advertising and most other marketing models.

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What's the process?

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The implementation of automation executes in parallel with the software development life cycle process. The structured automation life cycle comprises of a multi-stage process that supports the activities required to utilize and introduce right tools, develop and run test cases, develop test design, build and handle test data and environment. In automation life cycle methodology, the design is constructed to portray test efforts, to give project and test team a framework on the scope of the lead automation application.

• Determining the scope of automation
• Selecting the right tools for automation
• Test plan + test design + test strategy
• Setting up environment
• Automation script development + execution
• Analysis + generation of test reports
• Final automation testing and implementation

This process form start to finish takes about 4 weeks.

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How does it work?

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When you implement a successful content marketing campaign strategy to capture leads, they are then directed to your intake form OR chatbot. Once prospects submit their information, the magic happens behind the scenes. The strategy here is to capture as many leads as possible. So, for example, if you only accept chapter 7 bankruptcy cases, we'll also add chapters 11 and 13 to the options they can select. This way, you capture as much data as possible that can be very useful down the road. The same applies to people who can't afford to pay legal fees if they want to file for divorce. In either case, we'll provide the client with valuable information, and FREE resources, where they can resolve their legal issue. But, most importantly, we'll nurture these clients with follow-up emails providing useful information about their legal matters. Even though these aren't qualifying clients now, you grow your database with this information which compounds over time. From there, we create workflows, categories, alerts, sequences, multi-channel campaigns, lead scoring processes, segmentation, customer profiling, lead nurturing strategies, and more. Prospective clients who qualify based on specific criteria that fit your requirements will be sent to a different workflow. In this case, they'll get a personalized message from you letting them know you are aware of their legal issue and will contact them shortly. We can also send them a link to schedule an over-the-phone consultation or request supporting documentation that supports their legal claim. By the time you talk to the client, you'll have everything you need to make a final assessment. All this will be done on autopilot. As mentioned in our guide to successful law firm marketing, this strategy will take care of the law of effection, and every single client will feel like a superstar. They'll get the answers they need, and you'll be perceived as the go-to leader for legal services in your community. The possibilities are endless with our lead generation automation system; you can implement this process in multiple languages, 24 hours a day, 365 days a year. Your database will grow like a virus; your leads will multiply over time. There's a lot more to it that we do in-house; we only share the main concept so you can get a general idea of how it works.

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What's the maintenance fee for?

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After implementing your lead generation automation system, the maintenance fee is optional. Applications are always evolving, upgrading and implemeting new security protocols as new threats appear. It acknowledges technical advancements continually that improve the efficiency of problem-solving to streamline business operations. The system is updated with the upgraded and smart technologies on a regular basis and runs seamlessly with high-end efficiency under maintenance management. You can also add, modify or delete certain features as you become more familiar with the automation process. The maintenance fee is $350.00 per month but if you are subscribed to one of our content marketing packages, it is FREE.

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