top of page

Fires are built from the inside out.

We are a performance marketing agency launched after years of experience and innovations generating leads for local law firms.

From the days when legal marketing was limited to the yellow pages, direct mail, telemarketing, and email, we have always understood the value of data, analytics, and technology to increase client engagement and conversions. 
As the market changed, our management team has invested in the technology and automation capabilities that have kept us at the forefront of the performance marketing movement. 
In fact, we are the only marketing agency for law firms in the United States which evolved from a
State Bar Certified Lawyer Referral Service
That's right; we've been generating our own leads using unique marketing tactics we've learned over the years. We're experts at dealing with the intricacies of marketing legal services in local areas and major U.S. cities.


Law Firms


Qualified Leads


Years Experience

Niche Market




U.S. Law Firms

Feature Highlights

✓  Scalable lead generation solutions

✓  Inbound marketing and branding

✓  Lead nurturing

✓  Content marketing for law firms

✓  Holistic SEO services 

Digital expertise

We have expertise across multiple digital marketing channels, because users are spending time accessing content, browsing and researching ideas across devices, channels and a wide diversity of platforms.

Knowledge of your customer

We are well-versed in acquiring, engaging with, and retaining customers in the legal industry. We have many years of working experience with people who are searching for legal services in local markets; meeting audience’s needs continuously; and providing continuous value.



We use data to track our success and iterate. Data, measurements, and analytics are necessary components of successful marketing processes because they prove the value of our initiatives and enable better decision making--driving success quicker. 

A focus on business growth and revenue

While some marketing companies focus solely on user engagement or lead generation or beautiful design – we understand that the ultimate goal of any marketing initiative is to drive business growth, user engagement and revenue. 

An emphasis on content


As content remains a central tenet of effective marketing, we have expertise in this area. In addition to knowing how to create a premium content strategy that attracts, converts, and retains customers, we're also be able to tell your law firm's story in a way that appeals to your local market and gives you an advantage over your competition.

Passionate and enthusiastic people

Our team is an integral part of our company because they are the driving force behind all our campaigns, technologies, and strategies. We're all very passionate, enthusiastic, and creative individuals who genuinely love marketing and aren’t afraid to take risks and launch bold innovations to achieve the greatest possible impact. 

The Problem

It's very difficult to find a reliable agency that specializes in law firm marketing. SEO is an unregulated industry; there are no official standards and no rules aside from Google’s own Webmaster Guidelines. 

There’s no governing body. It’s an industry built on top of a series of proprietary algorithms that are increasingly complex and nuanced. Methodologies that worked yesterday may not work today, so experience can be both an asset and a liability.

Google has also continually eroded the keyword-level performance data, so SEO doesn’t have the level of measurability that paid channels have. As such, the landscape allows for a lot of opinion and not a lot of definitive answers. 

The Solution And Our Mission

Search engine optimization is an effective tool to build awareness and increase revenue. To rank high on search engines, law firms need to invest in the right SEO services tailored to their business’ needs, demands and target customers. 

A successful SEO is based on testing and industry experience.

SEO has value in itself and that value can be demonstrated without a contract. Instead, through setting proper expectations and a no contract model that produces measurable results. 


We feel that SEO can speak for itself and that our no contract model offers the best opportunity to build trust. We strive to provide value to our clients by partnering with them in their success. 

The viability of the business idea is assessed and a business plan is developed. 

Ten law firms sign up to receive leads from the new client-matching platform switches direction from an attorney directory service and becomes certified by the California State Bar as an lawyer referral service.

Unique strategies are designed and developed in-house to compete in the legal industry to generate leads.

We love our autonomy and approach every challenge with an exploratory mindset.


We don’t have easy, pre-written answers to our client’s questions; we have a constantly evolving, highly rigorous, and interdisciplinary framework for solving problems.

lawyer seo marketing agency

JC Serrano identifies the need to find reputable, pre-screened lawyers in California. 


Most lawyer marketing is self-serving and biased.


The idea to offer lawyer recommendations to the public is born. is launched May 12 2005, it uses standard marketing strategies to promote it's services. 


It struggles the first year to generate enough leads for all 25 law firms enrolled at the time.

We've been in this business for over a 15 years, and have built an operation predicated on constant refinement and relentless growth.

LawyerLeadMachine is set to launch January 2022 as a separate entity to help law firms nationwide with world-class marketing solutions and lead generation services. 

Check our 
law firm SEO packages

The are no commitments, and no contracts.

Work with the best law firm marketing team in the industry and grow your legal practice.

lawyer marketing solutions
bottom of page