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What's included in our plans
Our law firm marketing plans are built with more than 15 years of experience in generating leads in the legal industry. We've packed each plan with elements needed to gain significant organic traffic and keyword ranking for your law firm website (including LAWYER SEO management and optimizations by our lawyer marketing experts). It will increase your law firm website's visibility in organic search results and your website's ability to generate qualified leads. Our SEO Services for Law Firms is like no other; you'll have the best team working for you.
*About all inclusive plans: It's important to cover all angles in a marketing strategy because it allows you to effectively reach your target audience and achieve your marketing goals. By considering all potential channels, tactics, and messaging, you can create a well-rounded campaign that addresses the needs and preferences of your audience. This helps to ensure that your marketing efforts are as effective as possible and that you are able to get the best return on investment. Additionally, covering all angles helps to mitigate risk, as you are not relying on any one particular approach to succeed.
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Frequently Asked Questions.
Here are the answers to some of the most frequently asked content marketing questions.
Why is your pricing model so low compared to other marketing agencies?LawyerLeadMachine.com is able to cut down costs by using proven and efficient marketing models that are specifically tailored to the legal industry. By specializing in lead generation for the legal industry, the company is able to focus on strategies and tactics that have been proven to be effective in attracting potential clients to law firms. One reason why these marketing models are able to cut costs is because they are designed to be highly targeted and efficient. Rather than trying to reach a broad audience with a generic marketing message, these models focus on reaching potential clients who are actively seeking legal services and are more likely to convert into paying clients. Another reason why these plans cost much less is because they are based on historical data and analytics in the legal industry. By analyzing data on what works and what doesn't, the company is able to continually optimize and improve its marketing efforts, which drive down costs.
Why should I consider an all-inclusive plan?Marketing a law firm is more efficient by combining local search marketing, social media marketing, and organic search engine results pages (SERPs) for several reasons: Increased visibility: By using a combination of these marketing channels, a law firm can increase its visibility to potential clients. Local search marketing helps the firm to appear in search results for local queries, social media marketing helps to reach potential clients through social media platforms, and organic SERPs help the firm's website to rank highly in search engine results for relevant keywords. Targeted reach: Each of these marketing channels allows the firm to reach specific audiences that may be interested in its services. For example, social media marketing can be used to target potential clients based on their interests and demographics, while local search marketing can help the firm to reach people searching for legal services in its specific geographic area. Cost-effectiveness: Combining these marketing channels can also be more cost-effective than using just one. For example, social media marketing can be a relatively low-cost way to reach a large audience, and local search marketing can help the firm to attract clients without the need for a large advertising budget. Overall, by combining local search marketing, social media marketing, and organic SERPs, a law firm can increase its visibility, reach targeted audiences, and be more cost-effective in its marketing efforts.
How does content drive traffic to my site?Content marketing is a technique of creating and distributing valuable, relevant and consistent content to attract and retain a defined audience to drive profitable customer action. Producing engaging content helps build leadership for your law firm and contributes to your inbound marketing. Content marketing observes the more customer-centric marketing approach that considers customer needs and satisfaction above everything else. It's non-interruptive, and it depends on the slow but steady building of a relationship between your law firm and your target audience to generate leads and convert customers.
Which plan is more effective?All our plans are effective, the only difference is the frequency and the competitive spectrum. Our plans are designed to accomplish the following: Building trust: Consistently delivering valuable content and messaging helps to build trust with potential clients. This is particularly important for a law firm, as people may be hesitant to hire a lawyer they do not trust. Keeping the firm top-of-mind: By consistently promoting the firm and its services, the law firm can stay top-of-mind with potential clients. This is important because people often need legal services unexpectedly and may not remember a particular law firm unless they have seen the firm's name and branding frequently. Improving visibility: Consistently using marketing channels such as social media or email newsletters can help to improve the firm's visibility online. This is particularly important for search engine optimization (SEO), as search engines may prioritize websites that are frequently updated with fresh content. Maximizing return on investment: Marketing is an ongoing process, and it takes time to see results. By maintaining a consistent frequency in marketing efforts, a law firm can maximize its return on investment by giving the marketing campaign enough time to be effective.
Are there any contracts?No, you can cancel at any time. However, keep in mind that SEO takes time to generate results and this cannot be accomplished overnight because it is a process that involves several stages, each of which can take time to complete. On-page optimization: Before a website can rank highly in search engine results, it needs to be optimized for relevant keywords and phrases. This process, known as on-page optimization, involves making changes to the website's content and structure to make it more attractive to search engines. On-page optimization can take time because it requires a thorough analysis of the website's content and structure, as well as the creation and implementation of a plan to make necessary changes. Link building: Another important aspect of SEO is link building, or the process of acquiring links from other websites that point to your own. These links are considered "votes of confidence" by search engines and can help to improve the website's ranking. Link building can take time because it requires building relationships with other website owners and creating high-quality content that is likely to be linked to by others. Algorithm updates: Search engines frequently update their algorithms, which can impact the ranking of websites. This means that even if a website has been optimized for search engines and is acquiring links, it may still take time to see results due to algorithm updates.
How does content marketing drive revenue?It starts by building a strong business case that doesn’t just directly attack people, instead, it builds a connection with your audience. Content marketing ROI is higher than the average marketing ROI.
How important is it to share my content on social media?It’s not important – it’s essential. Posting content to a blog and then sitting back and hoping that visitors will find it is an exercise in futility. In fact, some blogging gurus maintain that only 20% of your time should be spent on content creation, and the other 80% on promoting that content via social media! It’s that vital. Even though Google denies that social shares/likes are not part of their algorithm data has shown otherwise. We encourage to share your content through all your social media channels. When sharing make sure you use opengraph protocol so the elements of the share are properly shown.
How important are keywords in content marketing?Despite the constant changes to Google’s algorithm, keywords are still important in content creation. While the standards have been somewhat relaxed, so that words and phrases that mean approximately the same thing as the exact phrase searched for can now pop up in search results, too, it’s still best to include a few mentions of the exact words and phrases specific to your law practice. Our priority is always to write for humans, not search engines.
How can content marketing make me into an expert in my field of practice?There’s a lot of talk about the importance of becoming a thought leader – and with good reason. Getting you known as an expert in your field of practice is exactly what content marketing is meant to do. It’s what creates the sense of trust in consumers, which allows them to feel comfortable retaining your legal services. By creating unique, original content, in which you demonstrate your expertise and answer questions clients might have, you’ll be on your way to becoming a legal expert in your community.
Is short-form or long-form content better?Much debate surrounds this topic. Some studies seem to suggest that short and sweet is best – that consumers want to skim a short blog and be able to get the message quickly. Other research shows that long, in-depth, detailed posts are best at converting. Our answer? In the legal industry, you can't really explain legal issues with a 300 word article. Blog readers don't want to spend 20 minutes reading about a subject either so we try to keep it in the middle.
How do I get people to read my content?Promoting your content through email and social media is vital.
When can I expect to see results?While the actual amount of time will depend on your location, area of law and competition, a strong content marketing strategy generally takes between nine and twelve months to yield real results.