Once I start SEO, how long will it take to get rankings?
SEO isn’t an overnight strategy. The first few months are dedicated to making updates to your site and waiting for the search engine spiders to crawl and index the changes.
Depending on your website, the amount of work it requires, and the crawl frequency of the search engine spiders, it typically takes 3-9 months to begin seeing new rankings.
How long will it take to see increases in traffic?
Traffic is typically a direct result of an increase in rankings. Once your rankings begin to increase, you will also begin to see gradual increases in traffic to your website.
Keep in mind that new rankings and traffic are not instantaneous, it takes a few months to complete the necessary updates and get them indexed before you will begin to see these increases.
Should I also do PPC?
Pay Per Click is a great additional strategy to supplement your SEO efforts and can help enhance relevant traffic.
Why should I continue SEO once I’ve gotten good rankings?
Achieving the rankings is only half the battle. Since the search engines are constantly evolving and updating their algorithms, your rankings can fluctuate from one day to the next.
Maintaining current rankings is just as involved as getting new ones; it takes constant research, updates, and testing to keep your URL ranking in the top positions.
Discontinuing SEO after you’ve achieved rankings will result in a loss of rankings fairly quickly.
Can’t we just buy links?
Although link building can be an important aspect of SEO, purchased links and links from spammy websites or ‘bad neighborhood’ sites can actually hurt your rankings rather than help.
Search engines are constantly looking out for links like these. In fact,
Google’s ‘Penguin’ series of algorithm updates is geared primarily towards penalizing sites who obtain links unnaturally through link exchange schemes and purchasing links or have links from spam sites.
A recovery from a link penalty is not an easy one and can result in significant traffic losses.
Can you guarantee my rankings?
Ethical SEO agencies cannot guarantee something they can’t control and beware of any company that claims they can. There is no way to know 100% how a site will rank because of the search engine’s constantly evolving nature and to guarantee rankings would be unethical.
Also, beware of companies claiming they have a special relationship with Google or can ‘priority submit’ to Google to guarantee ranking positions. This is completely false and untrue, and Google itself warns against companies that make these claims.
Can you get me ranked for general terms like ‘lawyer’?
General terms are highly competitive and would be extremely costly to rank for based on the time and resources it would take to achieve rankings for a term that broad.
Another reason we advise against going after terms that broad is relevancy. If you are a lawyer in Wisconsin, traffic from Arizona probably isn’t that relevant to your business.
It is more cost effective and pragmatic to go after terms that relate to the location of your business.
What are internal backlinks and they're important for SEO?
They’re links from one page on the same domain to another.
Every website has them. But what most people don’t realize is that—when used strategically—internal links can significantly boost a site’s performance in the search engines.
It’s not a secret that content is the king when it comes to Search Engine Optimization (SEO). Every blogger knows that well when creating high-quality content, it’s important to seduce both search engines and visitors. However, content alone is not enough. Internal linking is here to support our SEO by driving traffic to other pages.
Internal linking is essential to any website because it helps establish site architecture and spread the link juice. Simply speaking, internal linking refers to any links from one page of a domain, which is linked to another page within the same domain.
Internal link building has several advantages as it helps build page authority, usability, connections between web pages, user experience, and your rankings.
How often do the Search Engines update their algorithm or search equation?
Only the techs behind the search engines know this answer for sure, but Google’s head of Web Spam, Matt Cutts, has been quoted saying that more than 500 updates are made each year.
Since the search engines are constantly evolving and changing, it is crucial to stay on top of the changes, make constant updates on our end, and only use strategies that are ethical and sustainable.
What is NAP stand for?
NAP stands for Name, Address, and Phone Number. It's a critical factor in
local SEO and influences which companies Google and other search engines show for local intent searches.
People often refer to occurrences of NAP data around the web as citations. A citation is when your NAP data shows up on directory sites like Yelp or Angie's List, newspaper articles, blogs posts, etc.
Moz's Local Search Ranking Factors report is an industry standard survey that describes the importance of ranking factors for local SEO.
Out of the top 6 "Foundational Ranking Factors," 3 are related to citation quantity, quality, and consistency.
In other words, is the business name, address, phone number, and website consistent and accurate across all references of your NAP data online?
Out of the top 13 "Competitive Difference Makers," 6 have to do with citation quantity, quality, and consistency. NAP citations influence search results in
GMB and it is very important to have a consistent strategy to keep your law firm on top of local search results.
What is GMB stand for?
GMB stands for Google My Business. Google My Business show up in the Google Local Pack, or Google Local Finder results. This is shown after a user performs a Google search with local intent. Initially, three profiles are shown, but you can expand to see more.
The benefits of Google My Business are threefold:
An optimized GMB page helps Google understand more about your business: who you are, what services/products you sell, where you’re located at, and what your website is (so they can crawl it for more info).
The more Google knows about you, the more types of searches your GMB listing can appear in.
In most cases, when people type the name of your business, it often displays your knowledge panel alongside your website links (if it doesn’t, try adding your location into the search).
However, when Google knows more about what you do and sell, they can help match you with other types of search queries; the most valuable of these is Google’s Three-Pack.
If you were searching for "best divorce lawyer in virginia", you’d probably come across a result like this on top of the local search results:
Increased visibility in search
Better shopping experience for buyers
More traffic to your website, social channels, and front door
What's the feature post and syndication?
Every new account includes a
Our team will write a "feature post" introducing your law firm to the world. It doesn't matter if you've already been in business for some time; this is a very effective way to gain traction in Google SERPs (search engine results).
The post will be about your law firm, principal partners, its history, mission, and goals. In addition, we can include specific information such as new partners, new locations, your services, blog, and contact information.
We will distribute this piece of content to our network of 200 high-ranking sites and news platforms for maximum exposure. The post will remain online between 9 to 24 months depending on each websites.
Syndication aims to increase content coverage, which increases conversions, backlinks and traffic over time as we continue to feed your blog with helpful information that provides value to your clients.