How can I remove fake reviews about my law firm on my GMB listing?
Are they truly fake reviews or reviews you simply don’t like? If they’re negative reviews you don’t like or don’t agree with, Google probably won’t remove them.
Read Google’s Review Policies to see if the reviews truly violate Google’s policies. If the review does violate Google’s terms and are truly fake reviews, the first thing you should do is politely respond to the reviewer.
This lets everyone who sees the negative review know you care enough to at least address the unhappy “customer” head-on.
Google even provides you with tips on how to reply to a reviewer. you can log in to your Google My Business dashboard and flag the review. First, go to the specific review you want to flag and click on the three dots next to the review, and then click “Flag as Inappropriate.”
Flagging a review inside of Google My Business is more effective than flagging it through your browser.
After getting the confirmation email, wait three days. You should receive a response from Google where you can explain the circumstances as to why the review is fake. Don’t use emotions, use facts. Give Google as much detail as possible about the situation, the reviewer and why the review is fake and should be removed.
You can also go to the Google My Business forum and explain your situation there. Depending on your situation, a Google Top Contributor may assist you and help you reach out to a person at Google who can help you get the fake review removed.
What are "Google Maps" search results
Like the local finder view, the interface located at google.com/maps contains an interactive directory of ranked local business entries accompanied by a map. If we search the term "
best California lawyer referral service" we can see the results generated by google maps.
The Google Maps app is automatically included on Android mobile devices and is a top choice for many other mobile phone users.
Google’s organic and app-based local results on cell phones differ in a variety of ways from their desktop results, but are another major source of connection for folks on-the-go.
My Edits Still Say “Pending Review.” What Can I Do?
When you make changes or edits to your GMB listing, they are reviewed by the Google team to make sure the changes follow Google’s Guidelines for Representing Your Business on Google. Edits pending review usually takes about 48 hours for the Google team to evaluate.
If you’ve made changes to your GMB profile and Google hasn’t evaluated or approved your edits yet, you’ll see one of the following messages:
New GMB listings and most edits made in the GMB dashboard will show as pending or under review. Typically, you will just need to wait until Google reviews these changes.
“Some edits are pending” at the top of your GMB dashboard.
“Pending” status in the field on your computer or underlined on a mobile device.
Can random people really make changes to my Google My Business Listing?
Even though it doesn’t seem fair to most business owners, anyone can suggest a change or an edit to your business listing, including your competition.
These user-generated changes can be made live on your listing, and you might not even be notified the changes have been made. This includes changing your physical business location.
In fact, this is a common problem because unethical individuals can submit any change to google. Your listing will be affected without you knowing until you verify or reject the changes submitted.
This is one of the
main benefits of having a
reputable management service take care of your listing. Your account manager will regularly log into your Google My Business dashboard to make sure that no one has made incorrect or inaccurate changes to your listing.
Depending on the situation, when people make “suggested edits,” the changes can go live without your ever being notified. Google is supposed to send emails to the owner and others managing your Google My Business listing when changes are made, but many times these change notifications are not received.
So it’s best to log in to Google My Business frequently to check your listing to ensure that all of your information is correct and accurate.
Understanding the "Google My Business" algorithm
Separate algorithms govern Google’s local and organic results, but they have a lot in common. Just like local businesses, online-only brands strive to convince Google that they deserve to be prominent in the SERPs for relevant searches.
What sets the local business apart from their virtual counterparts is the concept of proximity. A
lawyer referral service servicing Southen California doesn't need to have prominence in national search results.
Rather, it needs to be on top results in the local and localized organic SERPs for searchers in closest geographic proximity to each of its offices.
The lines are becoming increasingly blurred between organic and local SEO. Many online-only brands want to know how to compete in Google’s localized-organic SERPs (even if they’re barred from local pack rankings), and many local brands are implementing e-commerce solutions to bring in local, national, and international sales.
Despite this, the algorithms ruling Google’s local packs, local finders, Google maps, and related interfaces remain quite distinct from the organic algorithm, with user-to-business proximity being the most obvious difference in the audiences being served.
There are hundreds of ranking factors, known only to Google, involved in both the organic and local algorithms, but the best simple breakdown of the local algorithm looks like this:
What's the difference between local SEO and organic SEO?
The main difference is that organic SEO typically has a national or global audience in view, while local SEO commonly narrows focus to the limited geographic market surrounding each physical location of a business.
Local SEO specifically seeks to make a business prominent in local search engine results like Google’s local packs and maps, Apple Maps, local business review platforms, and related interfaces.
Organic SEO focuses on prominence in traditional organic search engine results, and plays a major role in local SEO campaigns. Localization of their organic SERPs is the greatest form of personalization Google engages in.
Moreover, the organic authority a local business earns can strongly influence its local SERP rankings. So for example, if we type the keyword "best lawyer in california" these are the search results:
Google my business and organic results vary for different keywords, in this example we were able to rank on top of the GMB search results and lower on the organic results. For this reason it's better to have a comprehensive marketing plan that covers both strategies for the best results. If you are on a budget, you can start by working on your "google my business" strategy first and slowly work your way up on your organic strategy.
Google business profiles
Google business profiles are most typically shown by Google when a user searches for a company by name (example: 1000 attorneys). They appear to the right side of Google’s search engine results pages, and contain an enormous amount of useful business data and multiple interactive features.
Most, but not all, of the elements in the Google business profile are controlled from within the Google My Business dashboard, and Google is continuously adding and subtracting features. They are always testing new elements and taking away others.
Our screenshot and key represent a snapshot in time that is liable to change, so always be on the lookout for new features you can utilize for the benefit of local businesses. Google business profiles are long, so we’ll break ours up into five sections for easier understanding.
Benefits of GMB manangement service for law firms
GMB is a tool that puts your business on a global map, literally.
Google is one of the largest search engines in the world. Google receives over 63,000 searches per second on any given day, not to mention Google “near me” searches have increased by two times over the past year.
About 90% of searchers haven’t made up their mind about a brand before starting their search. This simply means that your law firms must be visible for online search to capture their attention and stand out from your competition.
Without Google My Business, you’ll be missing the chance to be visible regardless of how heavily you practice SEO techniques on your website. GMB listings get priority on the first page of local Google searches and Maps queries.
Google My Business Management Improves Organic SEO
Your Google My Business can be one of your most powerful SEO tools. But it’s not enough to add a few contact details. You’ll have to
optimize your Google My Business to see the best results.
Here’s a graph showing the list of essential items you should optimize for your Google My Business to work in favor of ranking and SEO.