Brand Awareness, Local Authority
Relationships & Website Traffic
Social Media Marketing Helps Laws Firm Grow
With over 2 billion monthly active users, you are guaranteed to reach your desired audience through Facebook marketing for attorneys. Facebook is the leading platform used in social media marketing for law firms.
We create and manage top-performing social media marketing campaigns for law firms. We use engaging and relevant social media tactics to help law firms grow by generating high-quality leads.
All plans include a FREE dashboard, website form lead tracking, review widget to get more positive reviews, automated weekly & monthly reporting and customer support via email, chat & phone.
Social Media Marketing For Law Firms Can Do Much More Than Increase Traffic
The Main Benefit Of Social Media Marketing Is Relationship Building
The exact audience that your law firm is targeting is on social media. You can engage with them based on what they are talking about and the data that is associated with their profiles.
Social media allows you to market your law firm to thousands of people within your local market. Each time someone shares one of your posts, your reach grows larger.
Lower Advertising Costs
Facebook ad campaigns reach more people than billboards. For the first time in history, law firms have the opportunity to build relationships online through social media.
Law Firms who engage with their audience daily can convert leads more efficiently. Maybe you have a great website, you just need qualified traffic to convert them into sales.
Social Media Management Process
You will be assigned a project manager to develop your strategy and execute it. This person will learn about your local market and be your primary contact.
You will be able to communicate with your social media manager via email or schedule a call at at a convenient for the both.
Develop A Strategy
We will perform a research and develop a strategy. We will do a competitive analysis, develop a buyer’s persona, and define a plan of action..
We will also develop advertising benchmarks and funnels for your campaign to show you the path to success
We will develop social media content and advertisements unique to your law firm and area of law.
Every local market is different and we take into consideration your demographics, area of expertise and your local competition.
Optimization & Reporting
We monitor all social media activity and strive to respond in a timely manner. Your social media manager will prepare reports for you to review.
You will also have 24/7 access to our reporting platform to view your campaign’s progress at any time.
Why Social Media Marketing Is Important For A Law Firm's Success
Your target audience is online
Regardless of the area of law you practice, the audience or a good portion of it will be on social media. A recent report from the Pew Research Center, even among the U.S. elderly (65+), 41% say they use Facebook. Young adults (18-29), that number goes up to 81% for Facebook and no less than 91% for YouTube.
Your audience is there! You can count on it. It is on the Internet, behind their profiles or social nicknames, behind their Facebook likes, their retweets, and comments. Your target audience is dynamic, it uses social media and your law firm must be part of the conversation.
Your target audience needs your law firm to reach them through social media.
Why is that important? For the same reason that social media allows a direct communication that can expand beyond borders. You can generate leads by engaging in local social events, comments, posts, tips, and conversations.
Potential clients can develop a connection with your law firm while you're in court, attending other clients, on weekends, while you sleep or while you're on vacation. It's a 24/7 engagement process that you cannot afford to miss.
No matter how much traffic you generate on your social platforms; marketing your law firm online feels personal.
That's right, social media appears in the form of a post or a notification. Posts on feeds allow you to generate attention to your brand immediately. Social media enhances that "personal attention" clients feel, which is a key component in marketing.
Whether you are posting an announcement or simply sharing valuable tips, visitors will be interested in your work and, when it is well managed, decide they want to follow you. Nowadays, customers are very sophisticated, they decide what type of information they want to receive and when. Your job as a law firm and business owner is to make sure they want to receive yours.
Social Media Builds Communities
A group of people following your law firm and sharing the content you are sharing is called a community.
A community is defined as a group of people from a certain age, with a certain lifestyle that shares similar interests and values. On the other hand, you call these followers "buyer persona"s; once they start following your law firm, they become a loyal community.
The beauty of having a community is explained next.
Opportunities For Engagement
Once a connection has been established with your followers, your social media strategy will not only be about attracting attention but building loyalty.
What does this translate to? Getting positive reactions from your community. These reactions include liking a post, commenting on it, and sharing it with their own network thus building your brand.
This is where social media becomes an asset for a law firm: once you have managed to win a group of loyal followers, they will be acting as your own representatives by sharing your content and brand to their own followers. Thus, enabling your law firm to get even more visibility and reach.
Defines your brand’s identity
As opposed to traditional marketing strategies, law firms today are not trying to sell legal services. Successful law firms sell their brand as a whole; they market the overall experience of being associated with the brand. Once you accomplish that connection with your community of loyal followers, every post, tip, or article will be distributed to other networks associated with your followers.
Law Firm social media marketing takes time, consistency and effort but it's well worth it. It must be part of a constant drip of tactics to propel your law firm to the next level.