Updated: Aug 20
Where To Start With Law Firm Digital Marketing For Small And New Law Firms
More and more people are doing their everyday activities and transactions through online channels. As this slowly became the norm, businesses and firms have started implementing digital marketing strategies to get with the changing times—including attorneys.
People go on search engines to find solutions to their problems. Those problems could be mundane things like the need to know the meaning of a specific word or restock groceries. However, those problems can also be complex, like needing to address health concerns or find legal solutions.
If you're a new law firm, you should consider starting with a digital marketing strategy from the get-go. Not only because it takes advantage of the internet, but because everything is going online. Digital marketing is becoming the norm.
Here are a few pointers on how to start and stay competitive:
1. Build A Fast, Well-Designed Website
To be fair, websites are becoming easier to make yourself. With platforms like Wix and WordPress, an average person can learn to use preset themes and basic customizations. However, if you're not that familiar with web design, you might run into some trouble with your website in the future.
Here is a checklist of what a good law firm website should be:
Simple and easy to navigate
Compatible for desktop and mobile devices
Text font and format should be easy to read
Includes images and graphic designs
Make sure your website loads fast as well. If there are too many things a page has to load at the same time (i.e., images, animations, etc.), it can slow down. The majority of users are only willing to wait a few seconds for the website to load. If it doesn't, they'll move on to another website.
2. Implement Lawyer SEO Strategies
When users type in "Lawyer in Los Angeles", they will be presented with a list of results the search engine deems relevant to the keyword. The links and pages closest to the top of the list are most likely to get clicked by the searcher, while those further down the search results have less chances of getting traffic.
Search Engine Optimization (SEO) involves optimizing your site pages for search engines. You make it as easy for search engine algorithms to pick up on the content of your page, as well as show that it's high-quality and relevant.
This means search engines like Google, via a list of ranking factors, can decide on how relevant or valuable your content is through Lawyer SEO. The more optimized your pages are, the higher they'll show up in the search results.
Remember: Keywords are the search terms you want to be found for. Some are more popular than most, which can be reflected by their search volumes. This means you can optimize each of your pages and blog posts for different keywords. Hence why you should do keyword research before building your site and writing your content.
3. Start A Legal Blog
Another effective law firm marketing strategy is legal blogging. Search engine algorithms (especially Google's) favor consistent streams of high-quality content. The more content you publish, the more chances you get to optimize for search engines.
A good amount of backlog can also encourage site visitors to stick around longer. If they're interested in your content, they'll start browsing for more like it. Consistently coming out with fresh content also encourages readers to come back and check for new posts. When combined with Lawyer SEO, this strategy is referred to as content marketing, and it acts as free advertisement.
4. Publish Other Types Of Content
Content marketing isn't just exclusive to legal blogging. In general, content marketing involves the creation of high-quality content that your target market might find useful or valuable. For content to be valuable to your readers, it has to either be educational, instructional, or entertaining.
The following are a few examples of content you can use for this strategy:
And, as mentioned in the previous entry, any content you produce should be optimized and consistently published. Even if there is no mention of your law firm in the body of the article, you can still get traffic to your domain.
The goal of content marketing isn't to directly advertise yourself, but to attract those who might have a use for the content you publish. By doing quick research before deciding on the topic you want to write, you might be able to find specific topics people are in need of more content for.
5. Try Social Media Marketing
Create a Facebook page, LinkedIn profile, Instagram accounts, and Twitter profile for your law firm. You can also implement content marketing strategies by planning out what you post, then optimizing your content for the platform you publish them on. If you don't want to make content specifically for social media, you can link posts from your legal blog as a way to promote them.
Being active on social media is a terrific way to get new clients and tap into audiences who might not have found you on the search results.
It is completely free to set up these accounts, and only need moderate effort to maintain. Just remember to leave a link to your website on your social media bios.
However, if you want to lean into social media marketing, you should look into each individual platform, how they work, and what the majority of their userbase likes.
How Can LawyerLeadMachine Help New Law Firms?
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