How To Write The Best Email Subject Lines For New Jersey Law Firm Marketing

Nov 8, 20223 min read

Compose Clickable Law Firm Email Subjects Lines, Every Time

Subject lines are the first thing people see when they get your email. Since people are getting a lot of emails at a time, a bad subject could sway them against clicking on your emails in the first place.

Remember, email marketing is a great New Jersey law firm marketing strategy. It's a great way to keep in contact with your audience even after they leave your law firm website. That said, while you're putting all the effort into the content of your email, you shouldn't forget to optimize your subject lines, too.

new jersey lawyer email marketing strategy

What Makes A Great Law Firm Email Subject Line?

Because it's the first thing recipients see before opening law firm marketing emails, the subject line is likely one of the most crucial components. In addition, it will direct qualified leads to your website for conversions if done well.

Conversely, if the subject line is poorly written, leads will disregard it or possibly designate it as spam.

Here are a few things that can boost your subject line's clickability:

1. It Piques Curiosity

Some subject lines successfully convey the desired messages because they directly state the advantages to the recipient. Another way to lead a potential client into clicking on your email is to evoke a sense of intrigue.

2. Adding Personalization

You should perform email segmentation based on your target audience's interests, ages, and other criteria pertinent to your New Jersey Law Firm. Then, you should modify your emails based on each group's needs and preferences.

3. Timeliness and Relevance

People are more likely to convert when the subject line is pertinent to the subject or services you are offering. So, like piquing curiosity, your law firm establishes authority by emphasizing essential topics and trends, like recent news, new laws, relevant policies, etc.

New Jersey Law Firm Email Marketing Best Practices

So, you know what makes a good subject line, but how can you ensure you write good ones every time? Here's a list of the best practices for law firm subject lines:

1. Keep Them Clear And Concise

The subject line should be on the shorter side to capture the recipient's attention. However, because most emails are read on smartphones and other mobile devices, too-long subject lines often get cut off.

The best law firm email subject lines are short, to the point, and quickly convey the idea. With just a quick glance, the audience can determine what the email is about.

2. Use A Familiar Sender Name

Every day, thousands of marketing emails are sent to the average informed consumer. The last thing they need is a boilerplate email from a firm they think they have never heard of or dealt with.

So instead, make the email as recognizable as possible by using the same New Jersey law firm name you use on your website or domain name.

Remember, one crucial aspect of New Jersey Attorney Marketing is branding. You want people to recognize your brand and associate their good impression of you. This is why it's crucial for you to carefully choose your color schemes, logos, and other recognizable branding feature.

3. Personalize Your Subject Lines

Personalize the email subject line by inserting the recipient's name. A few attorney email marketing tools will allow you to do this on top of other functions like formatting, email scheduling, bulk sending, and many more.

As mentioned, you should segment your target base before starting an email marketing campaign. Hence, you have data for personalization methods like this.

4. Don't Use Clickbait

Similar to the title of a blog post, the subject line of an email informs the receiver of what to expect when they open the message. You cannot afford to break the promise you made to the reader.

Therefore, to protect your New Jersey law firm's credibility and reputation, avoid the impulse to deceive them into opening the email.

A misleading promise might, in fact, work the first time. Still, eventually, clients will stop paying attention to them and designate the emails as spam. People often feel disappointed after clicking on a subject line that promised them more than they got. While you're getting clicks, clickbait don' make people stick around.