How Much Should A Law Firm Spend On Marketing?

Updated: May 11

Deciding How Much You'll Spend On Law Firm SEO Marketing

Most law firms spend an average of 2-15% of their gross revenue on marketing. However, this still doesn't answer the question of how much your firm should be spending on law firm marketing.


So, let's talk about marketing budgets, markets, and competition in law firm digital marketing:


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Can You Market A Law Firm Without Cost?


Technically, yes. Lawyer SEO, content marketing, and social media marketing are highly-accessible ways to market your law firm without hiring anyone or paying for anything. For example, most small business owners can handle basic social media marketing. This can be useful for smaller firms that just need to get their names out there without draining their revenue.


That said, to market a law firm at no cost means you need to do everything yourself. If that task sounds daunting, it's because it is—however, it isn't impossible.

There are a lot of free Lawyer SEO guides and SEO tools to help you get started on a basic website and business social media account.

For example, Google is very SEO-friendly. So if you have a website, there are multiple free tools you can use for optimizations and SEO strategies. Here are a few you can use right now for free:

  • Google Search Console

  • Google Keyword Planner

  • Mobile-Friendly Test

  • Backlink Disavow Tool

Not to mention, Google's Search Console is still widely used by SEO experts to this day. It allows access to information about traffic, backlinks, and other SEO performance indicators.


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Additionally, social media is a viable channel for marketing that can be run by just one person. Again, so many informational blog posts can provide tips on making a great social media profile, creating clickable and shareable content, and formulating engagement strategies.

Using Analytics and other data, you can audit your social media performance and see what you're doing right, what you're doing wrong, and what you need to change up.


The Caveats Of DIY Law Firm Marketing

That said, while it's possible to do law firm marketing on your own, that doesn't mean it's sustainable. As your law firm grows, it is imperative to have better website design and management, legal blog content, social media tactics, and lead nurturing strategies.


For example, it might be easy to maintain an email list of 10 people. However, it gets more complicated when the subscriber count grows. Not to mention, if you aren't an expert web designer, you might struggle with your website. If you're not very adept with social media, you might not reap the maximum benefits of the strategy.

Even if you decide to learn Lawyer SEO and social media marketing on your own, you still need to have better tools and learn more advanced skills to keep up with a growing firm.

So yes, it is possible. But you need to keep these caveats in mind when considering which route to take with your marketing strategies.


That said, hiring a law firm marketing agency may not be as costly as you think. A lot of them provide bundles and packages to choose the right law firm marketing services plan for you.


Coming Up With A Budget For Law Firm Marketing


It's difficult to know how much to spend on marketing and advertising. Setting the correct budget entails much more than simply predicting a dollar number. Here are two crucial considerations to keep in mind as you consider how to market your law firm:


Your budget should be based on your objectives.

Your marketing budget should, first and foremost, reflect your law firm's marketing goal. For example, if you just need to maintain your reputation because you're getting enough cases, you can just stick with whatever budget you have. However, if you're trying to establish a reputation in a different area of law, you might need to set aside more to start paying for ads, content, and tools.


So, consider asking yourself what you want out of the marketing strategy:

  • Is it to get more clients?

  • Do you want to boost your social media following?

  • Should you focus on local marketing?

  • Do you want to get better reviews?

  • Do you want more backlinks?

Whatever goals you have dictates the work—and, subsequently, the budget you need for them.


Additionally, if you're hiring a marketing agency for lawyers, you should decide on how much you want them to automate and manage for you. If you feel like you can manage some aspects of law firm local SEO on your own, then you should consider that as a factor in choosing from the best law firm marketing companies that's fit for you.


law firm seo

It will depend on the market and competitors.

Some marketplaces simply have a higher level of competition than others.


For example, if you live in a huge metropolitan city like Los Angeles, you'll most certainly have more competition than if you're practicing in a small town or a state with fewer lawyers.


As a result, it's critical to assess client acquisition in your specific geographical market before deciding. In addition, one of the most efficient strategies to expand quicker than the competitors in your market is to make sure you invest correctly in marketing.

Remember: With the right marketing strategies, you'll be able to differentiate yourself from your competitors. Likewise, marketing is also an excellent way for smaller and newer firms to get their names out there, so they're not drowned out by bigger and more established competitors.


The Experts At LawyerLeadMachine Can Help You Market Your Firm

Lawyer SEO is a great way to attract new audiences by ranking in the SERPs. It's a more long-term strategy that can be used for lead generation and brand awareness. LLM can provide attorney marketing services to boost all aspects of marketing for attorneys and law firms.


LawyerLeadMachine is here to help law firms with Attorney SEO and content marketing. Whether it's content production, website automation, or Local SEO, there are options for you here.

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