Law Firm Marketing: How To Add Holiday Hours To Google Business

Updated: May 11

A Quick Guide To Holiday Hours On Google My Business For Law Firms


Some businesses close up or limit their opening hours during special holidays. However, informing current and potential clients ahead of time makes sure your holidays go smoothly.


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What Are "Special Hours" On Google My Business

Your Google My Business listing has information about your law firm, such as your NAPs (name, address, phone number), as well as your email, website, Google Reviews, and operating hours.

When people look up your law firm or do a general search of law firms in their area, they'll see GMB listings of law firms. They could use this to read reviews from other clients, check your website, phone number, and of course, your operating hours.

People check your operating hours to see whether your office is still open for the day. In the case of "special hours," they're usually reserved for occasional days when your office is closed—such as holidays or pandemic lockdowns.


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Why Do You Need To Set Special Hours?

As mentioned, many people look up operating hours to see if they can come in. So, updating your store hours should be part of your Google My Business optimization strategy.


That said, setting it in advance makes sure it updates on the day and clients are informed. In addition, this should avoid possible scheduling conflicts on both you and your clients' end.


How To Add Special Hours On Google My Business

By logging into your Google My Business account, you can change your law firm's operating hours.


Here's how you do it:

  • On the left-hand side, click "Info."

  • Select "Special Hours" and fill in the days you'll be closed. Make sure that each date is set to "closed."

  • In the bottom right corner of the box, click "Apply."

Please note that edits may be checked for quality before being published, and this process might take up to 3 days. Hence, make sure you set it up before you plan on closing your office.


However, regular hours where you're always closed (i.e., weekends) don't need to be constantly scheduled. Instead, these closing hours would count towards your regular weekly schedules.


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Bottom-line


There are a lot of useful functions you can use of Google My Business. Not only does it help make your law firm more visible in the local searches, but it also allows current and potential clients to reach you better.

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