8 Easy Tips On Twitter Law Firm Lead Generation
Twitter is an excellent place for brief, near-real-time interactions. Tweets and content of any kind can also go around fast, making Twitter an ideal medium for lead generation. With a combination of Lawyer SEO and content marketing tactics, you can drive traffic and conversions to your law firm's website.
Here are a few pointers on how to use Twitter to create leads.
1. Build Your Following First
Before you can anticipate excellent leads, you must first build your Twitter following. These are the people who can be converted into law firm clients in the future.
Remember: Your content and links need to reach a certain number of users.
So make sure you're as visible on the platform as possible. Follow, reply, Retweet, use hashtags, and share your content. Posting without making the extra effort to reach more people isn't going to gain you much traction.
2. Write A Good Bio
The first thing that followers notice is your bio. It gives them a glimpse of who you are, what you do, and what content you create.
Here are a few tips to composing the best law firm and lawyer bios:
A brief one-sentence introduction of you and your firm.
List the areas of law you're experienced in (i.e., personal injury, criminal law).
Describe the content you make on Twitter and your domain.
Optimize for keywords.
Add CTAs to click on links to your domain/
3. Use More Visuals
Photos, GIFs, or videos perform better on Twitter. Incorporating infographics, personal images, and even memes into your content can get you more traction than text-only Tweets.
Here are a few tips for using visual content for Twitter:
Create informative law-related infographics.
Post photo documentation of local events your law firm attended.
Post photos of you and your colleagues for general law firm updates.
Use reaction GIFs for some of your Tweets and Replies.
4. Interact With Your Audience
Use Twitter to communicate with your audience. You can either start or join conversations about the law, legal practice, and current events.
If someone asks you a law-related question, don't hesitate to respond. And if your response can't fit in a Tweet or a short thread, link them to your blog instead.
5. Tweet At The Right Time
Hundreds of new Tweets get posted every second. If you don't time your posting schedule right, your content might get buried in the tags.
Instead, use auditing tools to determine which times and days of the week your audience is most active and schedule your postings around that. If you don't have a large following, you can go to the related tags and see which times people post and interact with keywords like "legal" and "law".
6. Automate Your Tweets
To better keep up with posting schedules, use tools to automate your Tweets. This ensures that you don't forget to post content when your audience is most active.
Remember: Automation also works for law firms who might not want to fully invest their time into Twitter marketing.
7. Be Less Promotional
You need to give your followers incentives to follow and read your content. If you're only posting promotional ads and links to your law firm's website, new users have little to no reason to follow you at all.
Remember: As with basic content marketing techniques, give users something that can be valuable to them. It should be educational, informative, or entertaining. Users who find one Tweet they like from you will most likely click to your profile for more content.
If they like your content on Twitter, you might also be able to convince them to read your blog.
8. Convert Tweets To Promoted Ads
If you have a great Tweet that you think will catch a lot of people's attention, you can pay to convert it to a Promoted Ad. It will show up on user's timelines, and they can interact with it like a regular Tweet.
Need Some Help On Lawyer Marketing?
Legal blogs, visual content, and well-timed Tweets are all excellent lead generation tools for law firms. Alongside Lawyer SEO and other digital marketing strategies, you can boost your website's traffic and conversions.
When it comes to digital marketing for law firms, content is key. That said, LawyerLeadMachine can help you with consistent content and effective SEO. If you want to work with us, review your options here.