A Quick Guide To Google Posts For Law Firms
Your GMB listing is designed to be an all-in-one listing that allows clients and potential clients to get everything they need in one place. They’ll be able to see important information about your law firm, such as name, address, phone number, emails, website link, operating hours, etc. You can also use other features, like a booking button for setting appointments directly from the listing.
Another great feature is posting on GMB, similar to social media posts on other platforms. Let’s talk about them:
What Are GMB Posts?
Google has its own version of social media posts. Think about Google posts as regular business page posts on Facebook, allowing you to update clients and customers on new offers and other news.
Law firms can use this as an opportunity to inform clients and potential clients. For example, your law firm might have an even, a new offer, or some changes (i.e., information, phone numbers, location, etc.).
Additionally, this feature can be used in law firm marketing. After all, promotion and information are two of the most crucial factors for every business or firm in digital marketing. Since your GMB listing has so much exposure from local users, getting as much information and updates is a great way to get that information around.
Posting is as simple as going on GMB and clicking “Posts.”
What Posts Can Your Law Firm Write?
There are several types of posts for your law firm’s GMB. Here’s a list:
What’s New. This could include announcements and general information. It could pertain to your physical law firm office or changes in your digital marketing strategy (i.e., website changes, new social media profiles, etc.)
Events. This is used to announce live or online events, like symposiums, classes, and talks. It also allows you to input the schedule, such as date, time, and start and end.
Offers. Announce special offers, coupons, or anything that applied for a limited time (and again, with a start and end date and time). This could pertain to books and other products.
Products. This shows the product tab, which needs to be set up separately.
Again, you don’t have to create all types of posts when there’s no need to. However, some updates and event announcements could help you promote them. Not to mention, these events and offers are often an excellent opportunity for law firm marketing, so make sure you promote them on every platform.
Tips On Writing Google Posts
Treat writing Google posts as you would any social media post for law firm marketing. So, make sure you do the following:
Proofread and Edit. Make sure the text portion of your posts are well written and proofread. You don’t want embarrassing mistakes on there!
Add CTAs. Make sure to encourage readers to click on links, go to your website, attend your events, etc. All marketing efforts should have a goal.
Add Some Visuals. You can add images and videos to your Google posts. This can make them more eye-catching.