Updated: May 13
How To Grow Your California Firm With Lawyer SEO
California has a competitive legal industry. With a lot of skilled lawyers to go around, it's easy to get lost in the mix. Hence why it's crucial to stand out through Law Firm Marketing in Los Angeles and other cities.
So, how exactly do you stand out? Here are a few simple but effective Lawyer SEO tactics implemented by our California law firm marketing agency:
Tip #1: Build A Website
Think of your website as a calling card. This is where all the traffic should go, leading your audience to important landing pages, more content, or your law firm's contact information. You want to rank high in the SERPs in the first place to lead people to you.
Remember: The goal is to keep people on your website for as long as possible. Therefore, your website should also be well-structured, easy to navigate, and delivers a great user experience.
Tip #2: Find Your Keywords
You want to be ranking for strategic keywords. This is how you maintain visibility and maintain sustainable traffic.
You want your pages to rank high and be seen in high-traffic SERPs. You don't have to go for very competitive general keywords all the time, but you want to be where your target audience is.
You can use a keyword tool to help you find and sort through good keywords with a lot of traffic. If you're just starting out, you can try Google Ads' Keyword Planner, a free but very functional tool to help you implement great competitive keywords.
Tip #3: Manage Your Links
Your links are a way to navigate your pages. Crawlers also use them to collect data on how pages are indexed. So, make sure you have a great internal linking structure, good anchor texts, and optimized links.
Not to mention, you need to manage and secure your backlink profile. Not all backlinks are good, and links from low-quality, low-authority, and spammy sites will pull down your rankings.
Tip #4: Implement Local SEO
Law firms get clients from their locale; hence, why you should optimize for long-tail keywords relevant to the state you're based in.
For example, "Personal Injury Lawyer" competes with every single page of the same keywords globally—a lot of that traffic comes from people who aren't likely to become clients. However, if you use more specific keywords like "los angeles personal injury lawyer" and "personal injury attorney beverly hills", you'll get traffic from potential clients that are far easier to convert.
Remember: General keywords are very, very competitive. If you're a small firm or new to Lawyer SEO, ranking high might be challenging. It's better to choose good long-tail keywords that are more specific despite being slightly less competitive.
Tip #5: Set Up Your Google My Business
GMB management is a must for local SEO. By simply typing "lawyers near me" and "lawyers in California", Google provides listings at the top of the search. A lot of users will browse through law firms just from this listing.
Remember: It is now a standard for every business, firm, and office to have a listing. This allows visibility and other GMB perks like navigation and inputting your details. If you don't have one yet, then you're way behind the competition.
Talk To The Experts At LawyerLeadMachine
LawyerLeadMachine is a California law firm marketing agency that helps boost lead generation through Search Engine Optimization (SEO), Google My Business Management, and Content Marketing for Lawyers.
Experienced in the unique aspects of lawyer marketing and lead generation since 2005, we focus on law firm marketing and SEO services in California and other states. Our services include:
Boosting organic traffic through website optimization.
Improving lead generation through content creation.
Increasing local search visibility through GMB management and local SEO strategies.
If you're a lawyer who owns or represents a law firm in California, contact us for our All-Inclusive Law Firm Marketing Plans. We can help law firms of any size at any point in their law firm marketing journey—whether you're yet to build, just getting started, or currently working on your lawyer marketing strategies.