6 Ways To Employ Lead Generation For Law Firms
When you're employing lawyer marking strategies like Lawyer SEO, the goal isn't just to rank high or be known. However, those two factors do contribute to the end goal: getting more clients.
Considering how competitive the legal industry is, small and new law firms have to make the extra effort to market themselves. There are always more established law firms getting all the clients and new law firms that add to the competition. So just getting your name out there can already be beneficial for your own law firm.
So, how do you find new clients?
There are several ways to do it, but in online spaces, you need to implement digital marketing strategies to attract interested users. This is called lead generation.
Whether you're a solo practitioner or part of a larger firm, you'll miss out on a lot of new clients if you don't generate leads. Worse, you may be losing these customers to your competitors who have a more effective marketing approach. Staying ahead of the competition is crucial.
Here's a few ways to generate leads for your law firm:
1. Law Firm Website
When you start a digital marketing campaign for your law firm, the first thing you should do is to build a website. This is because your website's going to be the center of your entire online presence—your social media links, guest post links, citations, and law firm listings should all point back to your website.
Unlike your social media accounts, you'll have more freedom to design and structure your domain. There are no character limits and other restrictions that you might encounter on social media. Not to mention, when you get enough traffic, links, and domain authority, your pages can rank high in the searches.
2. Legal Blog
When people get on Google, they're looking for answers or solutions to their current problems. Users who search for things like "California Lawyer Near Me" and "Can I Sue My Boss?" are examples of people looking for something to satisfy their specific needs.
Legal blogging allows you to make this content. When you optimize your blogs right, your blog posts will show up at the top of the search, attracting those looking for answers on Google. This is considered a form of content marketing, where you generate leads by attracting them with high-quality content that they will seek out for the value it provides.
3. Landing Pages
Landing pages are where most of the conversions happen. They're usually where you would send your important links to, and its primary goal is to get a user to do a particular action or task.
These desired user actions can be anything from getting them to subscribe to an email list or sign up for trial services (like a free case review) in exchange for their basic contact information.
While the ideal outcome would be that site visitors set an appointment with you after leaving your site, that is not always the case. Some clients will hesitate, and some might just be unimpressed by the content you have on your website. However, getting them to trust you with their email allows you to extend your connection with them even after leaving your site.
4. Email Marketing
Email marketing allows you to send exclusive content and messages to potential clients. Take note that people who sign up for your email lists or subscribe to your newsletters are most likely to already be interested in what you want to say—after all, they trusted you with your data.
If you manage to offer them high-quality, valuable content, you might be able to win them over. If they don't need a lawyer right now, they might be interested in reading your legal guides or are taking note of your firm for future hiring prospects.
In short, there's a lot of opportunities for lead generation through email marketing.
5. Social Media
You may increase your lead generation just by posting on a consistent schedule. Different platforms have different optimizations, but you can generate leads if you do it right.
So study these basic social media stats to help you figure out your perfect social media marketing strategy:
What day of the week is the best time to post?
What hour of the day is the best time to post?
What type of posts is doing well? Should I make more of them?
Who is my core audience?
Where do I put links to my website?
What type of content does well on this platform?
What makes social media worthwhile is that it expands your law firm's online presence. You might have a different type of audience on social media, a different demographic, and might catch the attention of those who didn't find you on the search results.
6. Calls To Action (CTAs)
Sometimes, some users might hesitate or walk back on their initial need to hire a lawyer. CTAs are the best way to draw those people back in. CTAs are concise but catchy tag lines or phrases that encourage people to perform a specific action.
It's crucial to send website traffic in the proper direction, and writing a CTA alongside a well-designed website might help you encourage more of your audience members to hire you.
LawyerLeadMachine Can Help Your Law Firm
Lawyer SEO is a great way to generate leads and expand your client base. It's all digital, so you don't have to worry about flyers and offline ads. When done right, it can boost your site traffic and conversions.
If you need some help, we have SEO experts to help you out.