Legal Blogging Best Practices
Updated: Aug 20, 2021
7 Ways To Maximize Legal Blogs For Law Firm SEO And Content Marketing
Legal blogs can help you boost traffic, educate potential clients, and expand your client base. They're accessible to most people and lets you write what you already know. Combined with Lawyer SEO, blogging can be a great marketing strategy that helps your law firm's digital marketing efforts.
1. Post Regularly
Consistently posting new blogs is what makes blogging an effective content marketing strategy. Search engines like Google favor content, so publishing regularly helps you rank higher.
Additionally, readers already interested in your content might want to read more and return. New site visitors who like the first one they read might explore your blog to read your other content.
Remember: There isn't a definite number that assures the best results.
However, posting a lot of blog posts won't have much use for Lawyer SEO if they're incomplete or poorly written. So stick to a legal blogging schedule that allows you to write high-quality content instead.
Taking a little more time with research, writing, and editing makes your content valuable and helpful to readers.
2. Stick To Your Practice Areas
When selecting topics for your legal blog, make sure you're covering ones within the areas of law your firm specializes in.
Remember: The point of content marketing is for potential clients to find you.
So while they might find blogs around topics outside of your designated practice areas helpful, it's also possible that you won't be the law firm they're looking for.
3. Create More Engaging Content
To engage and build your readership, ask open-ended questions, encourage people to share their thoughts, respond to comments, and start discussions.
Show your readers that you value and appreciate their input. People will be more likely to comment when others have already written some.
You can also use embedded widgets like polls and short quizzes. These could be about their opinions, basic trivia, etc.
4. Stick To A Tone Or Voice
To connect with your readers more personally, let your personality shine through in your writing—all while still being professional, of course. Legal blogging allows you to speak to your audience, so try not to sound too clinical or generic.
Remember: The wording and tone you use for your blogs (and social media) can be part of your law firm's identity. So try to speak to your target demographic directly.
Are your target clients businesses and companies? Do you cater to a younger demographic? Are you dealing with more emotionally sensitive cases?
5. Write Catchy Headlines
Write interesting headlines that grab people's attention. Great headlines make people excited, curious, or interested, and that's before they even read your content. Additionally, some people will pass on uninteresting headlines, so make sure it's concise but catchy.
Remember: You're competing with thousands of other blogs on the search results. So an attention-grabbing headline can boost your chances of getting clicks.
You should also consider using relevant keywords on your blog titles. Not only will doing so attract more readers, but it also helps search engines recognize the keywords and might boost your rankings.
6. Optimize For Target Keywords
While it's important to create helpful content for your target audience, optimizing your content for target keywords is equally crucial. These keywords are what let search engines know what you're content is about. Optimizing for specific keywords also enables you to choose which search terms you want to be found for.
So don't forget to do your keyword research before writing or publishing your blogs. Doing so will let you know which search terms have the most search volumes, so you'll know which ones will give you more traffic.
Remember: Include your target keywords in your blog posts without making them look forced. If there's a good keyword like "labor lawyer affordable", or anything that doesn't make grammatical sense, put them elsewhere (i.e., tags, alt texts, meta tags, etc.).
7. Use Photos And Videos
Visual elements draw people in, so include relevant videos and images in your blog entries. Not only do they add to the aesthetic of your blogs, but you can also use them to help illustrate your points.
Remember: Images and videos also show up in Google Images and Google Video Searches, so optimize them with alt texts and captions while you're at it.
You can also use screenshots, infographics, and other images to show clients how things are done or visually depict data and statistics.
Do You Need Help With Content?
When consistent and optimized, legal blogging is an effective form of content marketing. If you're new at content marketing or a busy firm, LawyerLeadMachine can help you come out with high-quality and consistent Lawyer SEO content.
Review your Law Firm SEO options here.