Updated: Oct 17, 2022
How To Grow Your Texas Law Firm Through Organic SEO Marketing
For lawyers, the most significant barrier to getting more clients is visibility. Hence, bigger and more established law firms often get the most cases. So, how do you make sure your law firm doesn't get lost in the sea of competition?
Lawyer SEO is a popular and efficient way to stand out. It's a strategy that takes advantage of the internet's utility and its growing integration in our everyday lives. So, let's talk about the huge perks of law firm marketing in Texas and how to get the most out of it.
The Benefits Of Texas Lawyer SEO Implementation
As said, the internet has been integrated into our daily lives. It's used for entertainment, lifestyle, navigation, research, expression, and hobbies. In addition, most daily necessities could be purchased through online transactions, allowing you to order groceries, send in college applications, and get a ride. When someone has a legal concern, they could just quickly lookup lawyers in their area and find legal tips, lawyer directories, and a list of nearby law firms.
Lawyer SEO utilizes the wide use of the internet as a new space for law firm marketing. The goal is to rank high on the search results pages (SERPs), get a lot of traffic, and attract new leads.
How Is Lawyer SEO Implemented?
Lawyer SEO involves a lot of moving parts. Different tactics are also implemented depending on your goals, current position, industry, and location. The most important of which are the following:
Step 1: You Need To Build A Law Firm Website
Your Texas law firm's website should be the center of your Lawyer's SEO strategy. Each page, link, and the blog entry should work towards ranking high in the SERPs. Don't forget about supplying it with great information and a smooth, user-friendly, and mobile-friendly design.
Step 2: Optimize Your Pages
After building a website with all the correct information and design elements, the next thing you should do is optimize pages. After that, you need to do your keywords research, apply your keywords, implement a great internal linking structure, and add your CTAs.
Remember: You should set up your pages for the right keywords; you should also make sure they'll generate leads. User-friendly designs, high-quality content, and convincing CTAs turn site visitors into potential clients.
Step 3: Create High-Quality Content
Pages don't get ranked on keywords alone. Search engine algorithms have become intelligent enough to sort through your pages, recognizing keywords, links, anchor texts, and content quality. So, make sure you're incorporating high-quality content that's valuable to your audience.
Remember: Content marketing for law firms works hand-in-hand with SEO. Therefore, your content needs to be high-quality and optimized for search engines. Otherwise, you won't rank as high as you should.
Step 4: Implement Local SEO
Your clients are going to come from your local. Hence why you need local SEO in Texas law firm marketing. You want keywords, content, and strategies to ensure your content reaches the right people. After all, people who live or are based in other states don't always have legal business in Texas.
Step 5: Monitor Your Backlinks
Links associate pages and websites with each other. Not only should you think about your internal links, but you also need to manage your backlink profile for better SEO performance. So, make sure you're only getting backlinks from relevant, high-quality, and high-authority pages.
Step 6: Audit Your Performance
Algorithms and SERP rankings change and evolve, and so should your law firm marketing strategies. So, pay attention to marketing trends, new content ideas, ranking changes, and backlinks. In other words, things don't start and end after you've built a website and posted new content.
Remember: SEO tools are there to monitor your performance and help you catch fluctuations before they cause any problems. Use them to keep track of your keywords and page rankings. You can also use them to do audience research so you know what types of content your target audience needs and seeks out.
A 24/7 Lead Generation And SEO Agency In Texas
LawyerLeadMachine is a law firm digital marketing agency that provides holistic law firm marketing in Texas and other major states. Our main goal is to help Texas lawyers get more clients through website optimization, local Texas lawyer SEO, and content marketing for lawyers. We have Texas Law Firm SEO experts, experienced legal content writers, and advanced SEO tools to create automated, high-ranking, and lead-generating attorney marketing websites.
We provide these services exclusively for law firms and attorneys in Texas, so we are experienced in navigating the specific challenges and strategies unique to lawyer digital marketing, local SEO in Texas, and content marketing for attorneys.
If you're a lawyer who owns or represents a law firm in Texas, contact us for our All-Inclusive Law Firm Marketing Plans. We can help Texas law firms of any size at any point in their law firm marketing journey—whether you're yet to build, just getting started, or currently working on your lawyer marketing strategies.