Updated: Oct 21
A List Of Benefits Of Pitching And Submitting Guest Posts
After you've done all you can to optimize your law firm website and social media accounts, you need to move on to getting backlinks from reputable sites. Lawyer SEO doesn't end with On-Page SEO best practices. You need to build your domain authority and trust by winning the "votes" of third-party websites through backlinks.
This post will talk about guest posting and why it's a great start to building a great backlink profile.
What Is Guest Posting?
Getting your article or blog published on another website is known as guest posting or "guest blogging." It's standard practice to provide the guest author something in exchange for delivering high-quality content and adding to the on-page SEO of these websites.
Backlinks are available to guest authors in the form of a link in the author's bio or a link within the text of the submitted blog. These links can help your Off-Page SEO efforts and increase your overall Lawyer SEO strategy.
Additionally, guest posting is also a form of law firm content marketing. It uses legal content creation as a way to attract a target audience. Although the content itself isn't on your law firm website, it still involves the creation of legal content that's meant to draw in an audience.
The Pros of Guest Posting
If you're not convinced that publishing guest posts are great marketing for law firms, here's a list of reasons why you should start submitting or pitching guest posts to other websites:
1. Build A Strong Backlink Profile
Lawyer SEO is incomplete without backlinks. They tell search engines that the content or page on the other side of the link is valuable. The higher the domain authority of the hosting site, the better. High-quality links can help you increase your search engine ranking, which is the goal of every digital marketing campaign.
Backlinks are used to determine a website's ranking. The more authoritative sites that link to your domain, the more authority and trustworthiness you are regarded to have. Because high-ranking sites will not link to spam or low-quality content, it acts as a signal to search engines that your website is of good quality.
2. Extend Your Reach and Exposure
You can reach a far larger audience by guest blogging. This is especially true for small law firms and those who are just getting started with Lawyer SEO.
Remember: There are a few ranking factors for which new law firm websites may need to work harder for. That's why, in comparison to more established competitors, having high-quality content on your page isn't enough to get your sites to rank well.
Readers and search engines alike will be more inclined to click on your links and consider them reliable if you get a guest post published on a higher authority site. Sure, your site has high-quality content that is consistent and useful. Still, newer law firm websites and smaller businesses may want a little more aid to gain traction.
Again since, it also works as a law firm content marketing strategy, you'll be able to generate leads by publishing content as a guest on other websites.
3. Increasing the Number of Visitors to Your Law Firm Website
The amount of referral traffic that a website receives is essential. This is because you can't always count on people finding you through a keyword search or by typing your URL into a browser.
This is why Off-Page SEO is recommended. You use social media, Google My Business Listings, reviews, and other channels to promote your business.
Remember: It goes without saying that you'll also require excellent On-Page SEO. People anticipate fast loading times, good site design, fantastic content, and a well-organized site structure when they click on your links from trusted websites.
Furthermore, some guest posting sites may examine your website and internet credentials, so be sure you have something to show when submitting your writings.
4. Building New Connections
Getting a blog post published can, in some situations, lead to you being a regular competitor on the host site. After all, they've seen what you're capable of and how well you write, so your second submission should be easier.
Remember: Just because your first submission was accepted doesn't mean you may take shortcuts with your next one. Instead, take the first approval as an indication that you understand what they're searching for and that you can create content that they enjoy.
Guest blogging is a terrific approach for these sites to get quality material while also increasing their audience. So, if you're one of the people who can provide them with the high-quality content they require for their SEO, you might be able to submit many manuscripts on their behalf.
5. Becoming An Industry Authority
Like the content you publish on your own legal blog, your guest posts are an opportunity to showcase your abilities and experiences. Write great content that people will find helpful, and they will begin to associate your legal business with it.
People are already more motivated to listen to what you have to say if you're posting on a high-authority site. After all, if a site they trust feels you have something valuable to say, it will benefit your digital marketing plan.
What Can LawyerLeadMachine Do For You?
Lawyer SEO requires multiple steps of optimization that eventually boosts traffic and conversions. Working on your on-page and off-page SEO can bring cumulative benefits to your law firm's marketing efforts, as well as boost domain authority in the long run.