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How To Write Effective Headlines For Legal Blogs

Updated: Aug 20, 2021

A Quick Guide On Composing SEO-Friendly Blog Titles

Your headlines can both attract and detract readers. It's the first thing they're going to see in search results, legal blogs, and social media links. A compelling title by itself can potentially draw audiences for being promising or interesting.

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1. Write For Human Readers

Sometimes, writers get caught up in trying to use everything they know about Lawyer SEO. While not a bad instinct to have, doing so might lead to situations like using competitive keywords on your titles even when they don't make sense.

There's really no way to create a proper title with the keywords "personal injury attorney los angeles", nor will some of the more competitive keywords always fit the blog post you're currently writing. Sure, you might luck out and find one that works, but when you don't, relegate those keywords into your H2 headings instead.

When thinking about your titles, don't worry about wasting high-competition keywords. You can always incorporate them elsewhere, like your URLs, Alt text, and tags.

Remember: Even if the keywords you're using aren't the same ones showing up on the SERPs, Google's algorithm is smart enough to substitute a few minor changes in wording and still figure out what you mean.

More importantly, users are the ones who are going to decide whether to click on your page or not. Search engines might boost you for keywords, but if no one's clicking on your non-sensical titles, it wouldn't help with your traffic. Worse, you won't get traffic on a decently ranking page, and Google notices the change in stats.

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2. Keep Them Short

When composing your title tag for Lawyer SEO purposes, it must be short. If they're too long, Google will shorten your title tags and put an ellipsis (...) at the end.

Your title should be brief enough to fit in Google's search results. If you can't avoid a lengthy title, make sure to communicate the important points of your blog post at the beginning of the sentence. One way to do this is to use colons to highlight the main keyword or catchy phrase.

For Example:

Instead of writing "How To Sue And Seek Damages From Another Driver After A Car Accident", you can write "Car Accident Claims: How To Sue For Damages".

Of course, if there are other ways to make it more concise, you should.

Another way to effectively get your message across without crowding is to use questions as titles. Look at these examples:

  • Who Can I Sue After A Car Accident?

  • Can I Sue My Boss For Harassment?

  • Should My Marital Status Affect My Job?

  • Were You Illegally Fired?

  • Who Can You Sue For Medical Malpractice?

The examples listed above are not only concise, but they also clue the reader in on what your blog post is all about. To make it even more SEO-friendly, try looking for keywords that read like questions.

3. Promise Favorable Outcomes

Users come on search engines to satisfy a need or find solutions to their problems. So when you're writing your titles, remember to think about what your users might want from reading your article.

Do they know who to sue? How much can they get from personal injury settlements? Can they keep their jobs after reporting their employer?

In short, you should be able to promise them the value of your content.

For Example:

You can phrase your titles like so:

  • Your Boss Can't Fire You For Suing Them

  • Recover Damages For Car Crash Injuries

  • Employers Can't Demote Pregnant Employees

  • You Can Sue For Emotional Damages

The examples listed above are not only concise, but they're also very catchy. Instead of offering a list of solutions, you're giving them the possible benefits of the services and information you're offering them.

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4. Don't Use The Same Keywords For Two Separate Articles

Keywords are search terms you want to be found for. When you target certain keywords to rank for, that means you'll be competing with other domains and pages using the same terms.

So if you use the same exact keywords for multiple blog posts, they will have to compete against each other in the search results.

When this happens, use a different (but related) keyword for your succeeding posts. Not only will it prevent your blogs from cannibalizing each other in the searches, but you also get a chance to rank in another competitive keywords.

Remember: If you find yourself using the same exact keyword, you might also want to check if you're making duplicate content. Again, duplicate contents tend to compete with each other in the rankings. Worse, Google might choose the one it deems better and disregard the other.


Write your titles for your readers. You should strike a balance between optimization and content quality because both should be essential facets of your Law Firm Marketing strategy.

Do You Need Help With Optimized Content?

Blogging is an effective form of content marketing for law firms. You can start one with almost no cost, and they drive traffic directly to your domain. Moreover, it can boost conversions when it's well-researched, organized, and optimized for search engines.

If you need a little help, LawyerLeadMachine can come out with high-quality and consistent Lawyer SEO content for you. Review your Law Firm SEO options here.


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