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How To Choose Lawyer SEO Keywords

A Quick Guide To Keyword Research For Law Firm SEO

Keyword research is the process of evaluating and compiling a list of relevant keywords for use in Lawyer SEO. Keywords are frequently used to steer the direction of your content and marketing plan.

Finding high-volume search phrases isn't enough on its own. You must make sure that the SEO keywords you include in your article are relevant to your law firm, legal services, as well as the specific terms your target audiences use.

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Remember: The keywords you use should be those that your target audience is looking for. Only then will the time and work spent optimizing your page be justified.

However, two similar keywords often have distinct search volumes, trends, and levels of competition. Compared to other semantic or comparable keywords, choosing a more relevant, higher volume term may yield better results.

But, regardless of which path you take, there are a few crucial things to follow:

1. Research Your Niche

It's ideal to start by learning everything about your topic or niche before deciding on the best Lawyer SEO keywords to optimize your page.

Here are some suggestions for researching your niche:

  • Get to know your target audience by engaging with them.

  • Try to see yourself in the shoes of your potential clients.

  • Participate in online communities related to your topic or specialization, such as forums and social media.

2. Set Goals

Defining the goal should always be the first step in any plan. But, first, ask yourself some essential questions, such as:

  • Who are you?

  • What do you do?

  • What distinguishes you from other law firms?

  • What is the purpose of your website?

  • What promises do you make?

It's critical to identify your goal because it will provide your SEO strategy and plan direction. The search phrases you'll utilize in the end should be related to your objectives and ideally divided into several content marketing funnels.

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3. List Your Seed Keywords

Start building a list of seed keywords now that you've divided down your major category into distinct buckets of sub-topics. These keywords should be relevant to your blog topics, branding, and keywords that your target audience would Google.

Seed keywords, also known as focus keywords, are crucial because they will form the basis of your keyword research. In addition, they identify your competition and establish your niche.

If you're wondering how to locate your seed or focus keywords, all you have to do is write a basic description of what you do and consider how other people could search for it on Google.

So, for example, you can start listing things like:

  • Attorney

  • Lawyer

  • California Lawyer

  • Personal Injury

  • Employment Attorney

4. Use A Keyword Tool

It's time to employ keyword research tools.

For beginners, using Google Keyword Planner is a great start. Regrettably, Google only provides estimated search volumes. Not to mention, Google Keyword Planner can be used for free.

With your list of seed keywords in hand, type the keywords into the search box, and you'll be presented with a selection of alternative keywords, including prepositions and questions.

5. Consider Search Intent

Using high-volume keywords to boost a page's ranks used to be a simple process. However, it is no longer as simple as it once was.

The intent or reason for users searching for a given term is known as search intent. How people use search engines are influenced by a variety of factors, including:

  • What are they looking for?

  • Are they looking because they have a query and want to know the answer?

  • Is there a specific website they're looking for?

  • Is it because they want to buy something that they're looking for?

You'll be able to fine-tune your keyword research after you have a strong understanding of the search intent of potential readers or consumers.

6. Don't Forget About Long-Tail Keywords

Seed keywords are short search terms closely related to the primary topic or area of your business. Long-tail keywords are more descriptive and are often associated with sub-topics.

Long-tail keywords typically receive less traffic, but they often have a higher conversion rate because they are focused on a specific topic or legal services.

For Example:

  • Short-Tail Keyword Examples

    • Lawyer

    • California Attorney

    • Personal Injury

    • Employment Law

    • Labor Lawyer

  • Long-Tail Keywords Examples

    • Los Angeles Personal Injury Lawyer

    • Employment Attorney Free Consultation

    • Medical Malpractice Personal Injury Lawyer

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7. Stake Out The Competition

Searching for keywords related to your brand on Google isn't nearly enough. You must also be informed of your competitors' activities, strategies, and content. The better you understand your industry's content landscape, the better your Lawyer SEO will be.

Most importantly, you'll be able to identify keyword opportunity gaps. These opportunity gaps can help you fill in content and keywords that are less competitive.


After completing these stages, you should have enough information to create an effective content and SEO strategy. You would have also gathered enough information for SEO copywriting for your article.

You'll need keyword research to kick-start your content and marketing operations, whether you're running a content-focused blog, a small business, or a brand marketer.

Experts At LawyerLeadMachine Can Help You

Keyword research can be a time-consuming and laborious endeavor. However, it usually pays off really well in the long run.

Lawyer SEO improves traffic on your firm's website. In addition, content marketing, social media marketing, and video marketing can help boost your brand awareness and expand your clientele.

To have a Lawyer SEO expert help, review your options here.


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