Updated: May 11, 2022
Make It Easy For Clients To Leave Your Law Firm Reviews
One of the biggest reasons clients don't write reviews is that they have to get out of their way to do so. They have to navigate the internet, find your listings, and figure out how to write and post those reviews.
In other words: it can take a lot of time. And since there are no inherent benefits for them to write you reviews, you need to make sure doing so will take as little effort for them to do so.
People get out of their way to write you reviews, so make sure they have to do as little as possible. That said, let's talk about getting review links, how to do them, and why you need them.
Remember: Reviews are crucial for law firm marketing. Clients and potential clients look for reviews before they go in and set an appointment with law firms.
That said, one of the most accessible review listings is Google Reviews. It's can easily be accessed through the Google Search Engine, and can be seen by clients, potential clients, and users looking up law firms in their area.
How To Get A Google Review Link For Your Law Firm?
There are two ways to get your GMB review link: desktop and mobile. Here are detailed explanations on how to do each:
Step 1: Sign in to GMB and go to your Business Profile Manager
Step 2: Click Home
Step 3: Click "get more reviews"
Step 4: Copy the link
Step 1: Log in to the Google My Business app
Step 2: Click "Customers"
Step 3: Click "Reviews"
Step 4: Tap "Share"
Step 5: Copy the link
This link will take every client who clicks on it to the exact page to write reviews. So your clients no longer have to dig around Google to find it!
Where Should You Put Your Google Reviews Links?
After getting your links, you can send them to clients after or when you're close to wrapping up your case.
However, there are also several creative ways you can use them for. Here are some ideas:
Use Them On Hyperlinks. Use an image, a button, or an anchor text with the right CTA, essentially turning them into easy-access buttons to your review page!
Send Them On Follow-Up Emails. Send your clients follow-up emails to congratulate them on a wrapped-up case and remind them to leave you reviews.
Add Them To Your Website. Add these links to your "About Us" page and other relevant pages. After all, you want your website to be an all-access space to everything related to your law firm.
How Can LawyerLeadMachine Assist Your Law Firm SEO?
Lawyer SEO requires dedicated on-page and off-page tactics to boost traffic and conversions. Social proof, CTAs, and landing pages are some of the few essential drivers of client conversions.
To get started on your SEO strategy, review options to work with us here.