Updated: May 11, 2022
5 Quick Tips On Improving Your Law Firm's Social Media Marketing Strategy
Social media can be an excellent Lawyer SEO tool for content marketing, content promotions, user engagements, and law firm leads. Today's most popular social media platforms have millions of people using them, so it's not a surprise that it's becoming a staple in most marketing strategies. However, nothing would happen if you just created an account and started posting whatever you want.
We live in a digital age. Unfortunately, we can quickly lose sight of the most efficient methods when new trends, algorithms, and social media features come and go. Instead of being a marketing tool, social media seems like another arduous task on your to-do list.
When it comes to social media marketing, there are different tactics and strategies law firms must incorporate to:
Build a following
Have users clicking on links to your domain
So if you want to benefit from what social media marketing can do for your law firm, you need to refine your strategy.
1. Know Who Your Target Audience Is
If you're familiar with Lawyer SEO, you might have a website or a legal blog that you use to attract clients. However, depending on how you market your law firm, you must be targeting specific types of users.
When you start a social media campaign, ask yourself the following questions:
Who is your target audience?
What demographic do they belong to?
What type of content are they drawn to?
Depending on the areas of law you prefer handling, the audience demographic is going to change. If you're a business litigation firm, you're most likely going to deal with business owners or companies. If you're looking for employment law clients, you should target workers based in the state where you practice.
2. Tailor Your Posts For Your Target Audience
After you've identified your target audience, you should ask yourself the following questions:
Which social media network do they use the most?
On which days do they spend the most time on social media?
What time of day do they seem to be the most active?
Even if you post seven times a week, it's meaningless if your audience doesn't see it. In fact, if you post on Facebook and your postings don't perform well, Facebook's algorithm will flag your content and limit its dissemination even further. So not only would it be futile to post, but it would also reduce your chances of subsequent postings being seen by your target audience.
Get to know your target audience and begin posting content with intention. Concentrate on content that will result in significant social media engagement. Serving your current audience, which involves showing up and engaging with them when they do, is the best approach to improve brand awareness and develop your social media audience.
Numerous excellent applications can provide you with metrics for all of your social media outlets. In apps for most of these platforms, you can also monitor your audience stats. For example, Facebook, Instagram, Twitter, and LinkedIn will tell you exactly who your present audience is and when and how they use social media.
3. Post Content Regularly
If you've dabbled with Lawyer SEO before, you know that consistency is considered one of its essential aspects.
Remember: It's not necessary to post every day to maintain consistency. Getting into a routine of regularly planned social media content, on the other hand, establishes a level of expectation for your audience and helps you keep current.
That is to say, posting once a month isn't going to help you grow your audience, either. Making a social media calendar can help you keep organized and plan out your content ahead of time. Then, each week, you can cover reoccurring subjects or themes.
Sometimes it's a case of trial and error when it comes to social media marketing. Maybe you've been posting for a few weeks and aren't getting much positive feedback. Change things up a bit. Don't be hesitant to experiment with your content calendar and make changes based on how your audience responds to specific posts.
4. Interact With Your Audience
While creating regular, purposeful social media content is crucial, it is only one part of the puzzle. What gets social media posts more traction on any platform is engagement. The more comments, upvotes, likes, and shares you have, the more people will see it.
This isn't to say that there should be a response to every comment on your post, but you might want to occasionally thank your audience or answer some of their questions. You should also spend some time exploring hashtags and liking and commenting.
Asking questions is another technique to engage your audience. Instead of just Tweeting straightforward statements like trivia, try asking your audience what they think.
5. Use Calls To Action (CTAs)
CTAs are used as prompts to encourage your audience to perform a particular action. Here are some examples of CTAs:
"Subscribe to our newsletter for more content!"
"Visit our blog for more trivia!"
"Subscribe to our YouTube channel."
"Hire a Personal Injury Attorney to help you."
Tell people to check out your latest blog article and tell them where to find it. If you want to know what your audience thinks about something, ask them.