Updated: May 31
How To Grow And Find More Clients With Law Firm Marketing Pennsylvania
Trends and technologies change and evolve, and so do strategies for law firm marketing in Pennsylvania. So your choices aren't just billboards, flyers, and TV ads; you can use the internet and its vast userbase. With the right strategy and implementation, you'll find more clients and boost visibility.
There are many ways to implement digital marketing, the most popular, effective, and accessible of which is Lawyer SEO. Here are a few tactics to implement SEO for lawyers in Pennsylvania and other cities:
1. Start With A Great Website
This is where you want all the traffic to go. Every page that ranks, social media posts, and other marketing efforts should point back to your website. Once you get people on, they'll have access to your law firm, your content, and your contact information.
Of course, your website must be organized and user-friendly. So don't forget to plan your site structure, internal linking structure, and design. Remember, you want people to stay on your website as long as possible.
2. Manage Your Links
First, make sure your internal links are organized and optimized. Use the right anchor text and avoid spamming too many links on one page. Site visitors and crawlers alike use links to navigate and learn about your website, so make sure they're optimized.
3. Use Strategic Keywords
Keywords are how you're found on the internet. So, make strategic choices when selecting the keywords you want to rank for. Make sure the keywords you optimize for are high-traffic. The higher the search volumes, the more traffic for your optimized pages.
4. Produce High-Quality Content
Content is the key to Lawyer SEO. The more high-quality content you produce, the more chances of ranking and attracting more clients.
That said, you want to avoid rushing or forcing yourself to make more content. Remember, quality and relevance are also ranking factors, so make sure you're giving yourself a reasonable schedule for content production.
5. Don't Forget Local SEO
Law Firms get their clients from their locale. Hence, your target audience will be people who live or are based in your state.
Not to mention, competition for general or global keywords might be difficult for smaller law firms or those just starting out. Local SEO keywords have less traffic in comparison, but they are more specific and can be used to target more specific audiences.
6. Set Up Google My Business
Setting up a GMB profile is a must. Most companies, offices, and firms already have one set up, so you'll be missing out if you don't. In addition, GMB listings help with your local SEO and discovery, making you visible to local searchers browsing through listings.
GMB management should be part of your overall law firm marketing plan. However, it doesn't end in setting it up, you have to complete your information, update it when necessary, and manage your reviews.
7. Audit Your SEO Performance
Lawyer SEO is a long-term process where the benefits come gradually. You can't build a website or post a blog and expect it to flourish right away. Instead, it would be best to build on top of all your previous efforts until you see some significant ROI.
That said, you want to make sure you're working towards improvement. Audit your SEO performance by looking at how your blogs, traffic, and backlink profile are doing. You want to know what you're doing right, what you're doing wrong, and what you need to change.
Hire the Best Legal Marketing Services for Law Firms in Pennsylvania
LLM is a law firm marketing agency that provides services like content marketing, GMB management, and Law Firm SEO in Philadelphia and other cities. We have Lawyer SEO professionals, skilled legal content writers, and powerful SEO tools to optimize automated, high-ranking, and lead-generating attorney marketing websites.
We provide these services specifically to law firms and attorneys in Pennsylvania, so we know how to navigate the unique issues and techniques of lawyer digital marketing, local SEO, and attorney content marketing. We can assist law firms of any size at any stage of their lawyer marketing journey—whether you're just starting or already working on your lawyer marketing tactics. Contact our Pennsylvania legal marketing professionals today!