Composing Great Headlines For Your Law Firm's Blog
Writing a well-optimized, informative, and engaging legal blog takes a lot of time (and words). However, just because the headline or the title is a mere sentence does not mean that it has less impact on your Lawyer SEO.
After all, if the headline doesn't attract clicks, the rest of your content won't be read, either.
So, here are a few Lawyer SEO tips to help you write the best headlines and attract more law firm leads.
1. Write For Your Target Audience
Like any other good marketing strategy, writing headlines start with your target audience. You must know exactly who you're talking to and trying to attract for your headline to be captivating.
Remember: The people interested in plumbing services are not likely to need or like your legal content. So, make sure that the topic, writing style, and tone fit the audience you're looking for: your law firm's current and potential clients.
Who are you targeting with your marketing? Is it a recently fired employee? A will's beneficiary? Is it a more mature audience? Someone who has recently been in an accident?
2. Tease A Benefit Or Incentive
What's in it for the reader? There must be a compelling reason for people to spend the next few minutes reading your material.
Put yourself in their shoes, and begin developing headlines that address their specific demands. Then, based on what you know about the reader, write a headline that encourages them to click or read.
Here are a few things your headlines can tease or promise a specific incentive:
How the content will address a problem
How the blog will respond to pressing issues
How to make the reader's life easier
3. Directly Address Your Audience
Speaking directly to the audience can be very effective. For example, you can use titles that directly address them or keywords they are likely to ask questions about.
Here are some examples of how you can employ first-person keywords:
Is it possible to lose my job if I sue my boss?
What should I do after a car accident?
Can my boss fire disabled employees?
Alternatively, you might use language that directly speaks to the audience (a.k.a., using conversational titles). Here are some examples:
Can you sue your boss?
What do you need in a Personal Injury Claim?
Can your boss fire you without cause?
4. Use Data
Another strategy for grabbing readers' attention is to use figures or data in the headline.
Remember: In some studies, it's been found that including figures and statistics in headlines increases the number of individuals who click on them.
The use of numbers informs readers that there will be specific points to remember. Try looking up some statistics and using them in your headlines. Some instances are as follows:
7 Car Accidents Happened In California This Month
6 Out Of 10 People Don't Get The Compensation They Deserve
(The information presented above is hypothetical and does not represent actual data. You get the idea, though. Numbers are an excellent method to grab the attention of the reader.)
5. Emphasize Urgency
Another approach to give your readers a reason to read your content is to imply a sense of urgency. You must express the importance of reading your article right now.
Some examples of how you can imply urgency into your headlines:
Why You Need An Estate Law Attorney In 2022
Why Contact A Lawyer Right After An Accident
You Have A Limited Time To File Claims In California
Writing with urgency implies an incentive to click the headline immediately.
Of course, you don't want to come across as clickbaity. Exclamation points and over-the-top promises should be avoided. You want them to keep reading rather than just clicking on your headline and leaving.
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Legal blogging is (and has always been) an effective form of content marketing for law firms. When high-quality, consistent, and optimized, it can boost your law firm's traffic, brand awareness, and conversions.