Updated: Aug 20, 2021
HTML Tags Important To Your Lawyer SEO
These days, anyone can make a website. So you don't even have to be a web developer to start on a Lawyer SEO strategy. However, it's always good to know some HTML, especially ones you're already using for SEO.
HTML tags are bits of code that search engines can use to describe your content. They can be used to label, emphasize, and even give instructions. You use them to change your pages and how they appear on the search results.
Below are the most common HTML tags used in Lawyer SEO.
1. Page Title
This tag isn't visible on your actual website, but they show up in the search engines. Your blog can have a different heading or title from the one you choose for your HTML Page Title tag.
Remember: This is the title that will display in search engines, and it is also the first impression site visitors will have of your website. So, in terms of the search engine results page, the title tag has a lot of value to your Lawyer SEO.
You can use keywords to attract audiences and rank better in search engines. Just remember that the same SEO keyword rule applies: don't stuff it with too many. Using too many keywords on your page title tags can make it look spammy.
The heading tag is one of the most basic HTML tags. So if you've been writing blogs for a while, you might already be aware of them. Heading tags are labeled as H1, H2, H3, and so on, adhering to a certain hierarchy. H1 is your main page header, and it is the most important. All of these tags can be crawled and used as ranking data by search engines.
Remember: The H1 tag is also important for your site visitors. They should be catchy and interesting for users to click through and read your content.
Although you've been using it for your blogs, you may or may not have encountered this HTML tag yourself, and that depends on the platform you're using to build your website. But even if you're using visual site builders, you can still see heading tags by inspecting your page elements.
3. Meta Descriptions
If you're on the search results, you'll find your page's meta description right below the title tag. Here's what it'd look like:
Like your page title tags, your meta descriptions don't show up on your website. They're only ever in the search results, and for a good reason.
The purpose of having them show up is to give potential site visitors a summary or teaser of the content on your page. Users can read them like previews, then decide whether to go to your website and read what your page can offer. People usually don't want to spend too much time clicking through several websites just to get what they need. Instead, they'll try looking for something promising and click those.
Remember: Meta descriptions aren't ranking factors, so make sure you're talking to the potential client who's deciding whether or not to click to your site.
4. Alt Text
The primary purpose of alt text is accessibility. They're not visible, but site crawlers and screen readers can read them since they're in HTML. Since we still don't have the technology for computers to detect what's in an image, crawlers rely on alt texts to tell them what an image is all about.
Additionally, your alt text can also dictate how you show up in Image Searches. So don't forget to optimize your photos whenever you use them.
5. Anchor Text
When you highlight a certain text and add a hyperlink to it, the highlighted text is considered your anchor text. You might already be using this in your legal blog, guest posts, and website links.
Anchor texts are descriptive. Their purpose is to give users hints on where the links will take them. Additionally, since search engine crawlers use links to know what and where everything is, they also use anchor texts to help them determine the linked pages and use that data when indexing your pages.
So yes, anchor texts—like every item on this list—are also important Lawyer SEO ranking factors.
Remember: You can't just link anything to your anchor texts. As mentioned, your anchor texts should be descriptive. If they're irrelevant or used to trick crawlers to get your pages to rank higher, you might end up getting penalized by search engines.
How LawyerLeadMachine Can Assist Your Law Firm
Employing Lawyer SEO into your law firm marketing can boost site traffic and expand your client base. Knowing the basics can help you better optimize for user conversions. To get your Law Firm SEO strategy started, review your options here.