Updated: Aug 20
A Guide On How To Effectively Use Infographics For Marketing Your Law Practice
Despite legal blogs being the most popular content marketing medium for law firms, it is not the only way to distribute content. In fact, you can make and deliver content off-page (like on your social media) as long as it links or directs users back to your landing pages. If you're looking to diversify the type of content you publish, infographics might be a great option.
What Are Infographics?
Infographics are visual representations of data or information. This is so information can be delivered quickly and clearly. In addition, they help readers understand legal concepts by using graphics to show trends, patterns, and step-by-step processes.
This is especially important for lawyers who aim to speak to or inform non-lawyers. Most people looking to learn legal basics aren't lawyers are law students, so the simpler law-related information is relayed, the better.
Additionally, the easier your content is to understand, the more likely are people going to stick around or come back. The more people stay on your website, the better it is for your Lawyer SEO.
Below are a few reasons why you should invest in infographics for your content strategy and why they work.
1. Infographics Can Pack A Lot Of Information
Unlike brief social media posts, infographics can pack a lot of details into one image. You are not impeded by character limits and platform designs that reduce the legal information you can convey. Even video content can't be too wordy or detailed, since you risk dragging the pace and losing engagement if you don't deliver your information as concisely as possible.
Sure, you don't paste a blog's entire text into your infographics, but you can write more than 280 characters and use smaller text in high-resolution images to pack as many words as you have to. Most people zoom in and out of infographics, so it's not an uncommon practice to make them as wordy as you can.
Just make sure you aren't writing an entire article into it, and you'll be fine. Leave those for your blog. If not, you can have a professional lay out the design for you.
2. Visual Representations Can Readers Understand Complicated Legal Terms and Concepts
Readers who look up legal content want to learn. These people might also be potential clients who wish to inform themselves about their case before hiring someone to help them.
Regardless of why they're looking to learn about legal matters, flowcharts and diagrams are easier to understand. In addition, it can help readers visualize a process or a concept by creating connections simplifying definitions.
Not everyone processes information the same way, so diversifying your delivery method can cater to more audiences.
3. Infographics Can Easily Be Shared Across Platforms
Infographics are images, so you can upload them to every single platform if you want to. In addition, since they're designed to deliver complete and valuable information into one image, they're easier to share around without requiring your readers and viewers to read supplementary articles.
The format also allows users to save the image to their own devices. As long as there are well-placed watermarks and links that direct users to your site, there won't be any problem if it gets posted elsewhere.
Besides, social shares don't do much for your rankings. Even if your infographics are unfortunately getting shared on someone else's Twitter, the exposure your links get still drives up brand awareness.
However, if you find out that users and other domains are using and profiting off your images without your permission, you can always file a DMCA copyright claim.
4. You Can Convert Your Blog Posts Into Infographics
Large walls of text are hard to read and convey law-related information without boring or intimidating your audience first. So your blogs should be concise, divided into digestible sections, and lists long-winded points into bullets and numbers.
A good blog entry for Lawyer SEO is also a great candidate for translating into infographic content. You can use your FAQs, legal guides, and law-related how-tos into a visual graph to make it even easier for readers to understand.
You can turn a blog post that lists the steps to filing an OSHA Complaint into a flowchart.
You can also brand your infographics are the condensed version of your blog posts. Then, link the original post wherever you publish your infographics. That way, you also drive traffic to your legal blog.
Do You Need Help With Content?
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