Legal Blogging And Law Firm Content Marketing Don'ts
Legal blogging is an excellent approach for law firms to adopt content marketing and lawyer SEO. If there is a correct way to do something, there is a wrong way as well. Your blog article should benefit your law firm's SEO, not hurt it.
So, not only should you do the proper optimizations, but you should also avoid making mistakes to ensure a steady boost and ROI. After all, if your law firm content marketing strategy isn't bringing in traffic and other benefits, then it's not really worth it.
Here are a few glaring don'ts to avoid in Lawyer SEO:
Don't: Put Quantity Before Quality
The adage "content is king" is one of the first things you hear about content marketing for law firms. That's accurate. You'll be more visible in the SERPs the more material you have. Sadly, some novice bloggers may heed this counsel and attempt to crank out as many blog articles as possible, compromising content quality for quantity.
However, Google and other search engine algorithms rapidly detect low-quality, sparse, and spammy content. Therefore, no matter how many blog posts you write, if they don't rank highly or get indexed, they won't aid your law firm SEO or content marketing efforts.
You may create an appropriate content timetable to allow yourself enough time to produce your blog entries. For example, if it takes a week to create a well-written and well-optimized blog post, stick with that and don't force yourself to produce more.
If you still want to make more content, you could hire a content writer to help you with it, not force or rush content yourself. Hiring a legal SEO writer knowledgeable about SEO, content marketing, and legal content might be an excellent choice if you want to accelerate the ROI.
Don't: Neglect Law Firm SEO
If your law firm website does well in search engine results, your audience will probably find you more rapidly. Unfortunately, a lot of amateur writers fail to consider Lawyer SEO when developing their legal blogs.
If your website is ranked higher in the search results, it will probably receive more visitors. So, keep an eye on the ranks, CTAs, optimizations, and other critical Lawyer SEO variables. If done correctly, you'll start to see more traffic on your legal content, broadening your audience.
Don't: Rush Your Internal Linking
Internal links enhance the navigation and structure of a website. It not only makes it easier for website users to navigate it, but it also makes it easier for crawlers to find and recognize your pages for indexing.
Link building is a great way to spread link juice, explain linked pages, and group relevant pages together.
Promoting other blog posts can also be done with internal links. For instance, if you referenced automobile accidents in your personal injury blog article, you can connect the keywords to a post about car accident claims that are pertinent for visitors to learn more about.
Don't: Forget To Promote Your Blog Posts
Your articles might make great legal material. But if you stop there, you won't advance at all. You are encouraged to use lawyer SEO tactics to help direct people toward them.
You can always increase your traffic by marketing them on other channels like social media and Google posts if you're not ranking as highly as you would want in the SERPs. Of course, promotions alone won't bring in a steady stream of visitors. Still, they are a terrific temporary boost for your website.
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