Updated: Aug 20
Optimizing Mobile-Friendliness For Lawyer SEO
Desktop versions of most websites can't just be sized down for smaller screens without sacrificing user experience. Since more and more people use search engines from smartphones and mobile devices, your website should have a mobile version that's easy to use and explore.
When you don't adjust your Lawyer SEO strategies for mobile searches, mobile users might find it difficult to navigate your site and leave. After all, many law firms who practice SEO will have already optimized for mobile searches.
Bottom line: You won't be as competitive in the search results without a mobile-friendly website.
How Do You Build A Mobile-Friendly Website?
1. Your Website Should Be Easy To Navigate
A great way to improve navigation is by creating a site menu, where users have access to links that can direct them to several pages at a time. You might also notice that most websites keep their site menus at the very bottom or top and can be seen by users no matter which page they're on.
Remember: You want to make sure it's easy for users to explore your website. The more pages and information they can easily access, the more you encourage them to stick around.
2. Choose A Single-Column Design
As the name implies, a single-column layout has all of the website's content in a single column. Using multiple columns is a great way to maximize the space on your desktop site. However, we're dealing with mobile devices, and they have smaller screens.
By fitting everything into a single column, the user will see the details and information in a larger, more legible font. With some reorganizing, you can still fit a lot of buttons, links, and information into a single column.
3. Choose Easy-To-Read Fonts
Don't use thin, hyper-stylized fonts. While this is a general Lawyer SEO tip, fonts can be especially hard to read in smaller sizes. Desktop versions can sometimes get away with them because they can be sized up, but mobile sites don't have that luxury, so stick to more familiar font styles.
Serifs are rarely used for body text in digital design since they are more difficult to read, especially in mobile design.
4. Anything That's Clickable Should Fit Your Finger
Use larger clickable elements. Most mobile users interact with a website through their screens using their fingers rather than their thumbs. Therefore, we need larger clickable components on mobile devices since our fingers are significantly thicker than the mouse pointer on our PCs.
Remember: Nothing is more irritating in mobile design than attempting to click a link that is too small to click.
5. Use Clear And Concise CTAs
Site visitors will want to know where to sign up, find your information, or set up an appointment with you, so make sure it's clear where your links and buttons are.
Remember: Your content and optimizations are meant to encourage conversions. You might end up in a situation where you finally convince people to hire you, but they don't end up doing so because they don't know how.
Make calls to action (CTAs) clear, legible, and prominent. Use a button color that catches users' attention and a font size that people can see while casually scrolling on their phones.
6. Avoid Pop-ups
Pop-ups have become very popular when it comes to promotions. They're great for getting clicks to links and pages you might want to highlight.
However, pop-ups tend to take up space. Full-page pop-ups can be especially annoying to some users. It might be great on a much wider screen, but it can negatively affect user experience on mobile devices.
7. Look At How You Hold Your Phone
There are two important things you need to remember about mobile users:
Most people are right-handed.
Most people use their phones one-handed.
This means that anything in the top-left corner will almost probably be out of reach for most people. Nevertheless, these things should be taken into consideration when deciding on how to design your mobile site.
Notice that most navigation menus are on the upper left corner because they are only clicked when users want to move to another page. On the other hand, hyperlinked images and buttons appear on the right side, closer to the thumb.
Let LawyerLeadMachine Assist You
Lawyer SEO and Digital Marketing help boost traffic and conversions. One way to do so is optimizing your site for mobile users, making sure they have the best experience on your domain.
If you need more advanced SEO assistance, you can consider working with us.