Boosting Image SEO For Ohio Law Firm Marketing
Image SEO is essential to build engaging and pertinent pages that search engines will love and rank highly. It covers various topics, including image size, format, positioning, and other information.
It's essential to use unique, high-quality images, write evocative alt-texts, and take other on-page SEO criteria like:
The overall quality of the content
That said, how does it help your Lawyer SEO? What are the best ways to implement Image SEO and get the most ROI?
What Is Image SEO?
Image SEO refers to law firm SEO strategies that let you get images indexed, crawled, and prominently shown in Google Images results to increase traffic to your website.
Higher rankings on Google Image Search are one benefit of image SEO. Google displays photos in SERPs, so image SEO also focuses on increasing click-through rates and visibility.
With image SEO, you can:
Increase site traffic
Boosting visibility in image searches
Increase conversion rates
Encourage user engagement
How Does Image Search Work?
To locate images that are pertinent to user search queries, Google Image Search uses unique algorithms that determine the following:
A search engine first tries to recognize an image from the surrounding text. Then, Google decides to display it on the search if it matches the user's purpose and the search query.
This means images are given context through the content of the page it is on. Hence, you should use relevant images for your page.
2. Reverse Image Search
Without entering keywords into a search box, you can upload an image to Google and other search engines to get related images or information about it.
You visit Google Images and either upload your image there or type in the URL of an image you expect to look at. Search engines will provide results related to what it can discern from the uploaded images.
3. Google Lens
With the help of Google Lens, users can scan an object with their smartphone camera to learn more about it. Google Lens is an AI-powered tool. The technology enables a variety of activities, including learning, commerce, and translation.
How To Optimize Images For Ohio Lawyer SEO
So, how do you ensure your site images perform well in the searches? Here are a couple of ways to do so:
1. Add descriptive file names.
Descriptive filenames are essential for crawlers to understand the content of your visuals and rank them appropriately, as Google states in their Image SEO guide.
2. Adjust and reduce the size if necessary.
Before uploading, pay attention to the file size. You might need to resize it to fit your law firm website's maximum picture width. Failing to do so will cause your page to load slowly, which is terrible for user experience and affects a page's overall rankings.
3. Choose the correct format.
Page load speed is vital for Ohio Lawyer SEO rankings on desktop and mobile. Therefore, each picture format requires different compression requirements, so some can considerably affect the loading speed of your page.
JPEG and PNG are the two most often used file types. The former is appropriate for preview images, huge photos, and illustrations. The latter is suitable for graphics, screenshots, and images that need a transparent background.
4. Optimize the title and description.
Page titles and descriptions are included in the image search algorithm. With that in mind, focus on fundamental SEO elements like meta tags and structured data. They are all critical for raising image rankings.
5. Keep image placement in mind.
Your image's context and relevance depend on its location on a webpage. Therefore, the best approach would be to put pictures close to the most relevant text so that readers can comprehend the context and Google can put them in related searches.
6. Integrate structured data.
Structured data is information that makes your website more understandable to search engines. For example, it makes it more likely that your photos will appear in rich results and enables Google to respond to user inquiries with more visually compelling answers.
Hire An Experienced Law Firm Marketing Agency In Ohio
It's important to remember that getting backlinks isn't always easy, but with time and effort, you can get results!
LLM is a law firm digital marketing agency serving Ohio law firms. Our primary purpose is to assist lawyers in obtaining more clients through website optimization, local SEO, and law firm content marketing. Review your law firm marketing options here!