How To Boost Content Marketing For Law Firms
Content marketing is a great way to attract new potential clients, boost brand awareness, and build trust. By producing high-quality content and optimizing them for Lawyer SEO, you'll see a rise in ROI from your legal content marketing strategy.
Even after you have the basics of legal content creation and optimization down, there are still many ways you can tweak your law firm marketing strategies to make them more successful. You still have to think about branding, audiences, and other factors that can boost your ROI.
That said, here are some strategies to refine content marketing for attorneys:
1. Decide How You Want To Present Your Law Firm
The first decision you must make is what your law firm website will be about. Does it only deal with specific cases? Is it possible to get legal advice online? In which state do you operate?
To put it another way, you must decide on your branding. The type of information and content you produce will be determined by how you choose to present yourself.
Remember: Your branding should be present in your logos, design, content, and brand voice. In addition, every blog post should hint at the kind of law firm you are and the work you do. Think about how you want people to remember you, and go with that.
2. Determine Who You Want to Reach
After deciding on your branding, the next step should be to research your target audience. For inspiration, look at statistics, demographics, and even your competition's content (including other law firms, legal content websites, news blogs, legal blogs, etc.).
You can also look at data that are pertinent to specific situations. For example, you should be able to change the tone of your posts and articles to meet the needs of your potential clients. Should you be more aggressive? More compassionate? Do you need to use simpler legal terms?
You can also research how your target audience uses the internet, interacts with your website, and consumes content. For example, if they're a population that values an active social media presence, devote some attention to your social media profiles. Then, when you give your audience what they want, they'll be more likely to return for more.
3. Prepare to Adjust Your Lawyer SEO Strategy
The best law firm marketing strategy is a long-term strategy. Keep up with search engine updates, create fresh content, and adjust your optimization strategies on a regular basis. Then, you should be able to figure out what's wrong and fix it if your site's traffic dips.
Remember: Google and other search engines constantly update their algorithms. As a result, some pages that once ranked high before might start slipping in the SERPs.
Even if your website is receiving a lot of traffic, consider linking your social media, starting an email drip, or offering subscriptions to a newsletter. These platforms can be used for law firm content marketing, allowing you to expand your strategies and generate leads elsewhere. New platforms and technologies are constantly being developed, so use them while you can.
4. Refresh Older Content
In content marketing for attorneys, fresh, high-quality, and relevant content is preferred by search engines. As a result, you should review your content backlog to discover which items have become obsolete or insufficient.
Here are some ideas to look into:
If you've written a few legal guidelines, try updating them with new laws passed since they were written.
Look for new data to replace the ones in your old content if it relies on recent statistics, news, legal developments, and other factual data.
When you notice broken links, replace them.
New competitive keywords should be added. But, remember, some keywords lose traffic over time.
Refreshing your content is another excellent approach to boost traffic to a low-traffic page or blog post. Of course, you'll continue to improve as long as you practice Law Firm SEO. So include them in all of your articles, not just fresh ones.
5. Set Objectives
A law firm marketing strategy has many moving pieces, so you should be as organized as possible. Setting goals also entails setting deadlines for yourself to get steady improvement in your lawyer SEO and content marketing for attorneys.
For a more specific tip on legal content creation, set a target for the number of articles you'll publish and spend time researching, producing, and editing your content. Again, you want to prioritize quality over quantity; however, you still want a consistent posting schedule to keep the ROI coming.
If you don't have the time to create content, you can always hire a legal content writer to help you with them. Legal content writers are not only good at technical writing, but they also pay attention to keywords and optimizations.
Hire The Best Content Marketing Service For Attorneys
LLM is a team of SEO experts, legal content writers, and marketing advisors that have worked in law firm digital marketing for years. To get started on Lawyer SEO, consult with our experts now.