Updated: May 11
4 Ways To End Strong On Your Legal Blog
Every post of your legal blog needs to start and end strong. While not the end-all, be-all of high-quality content, ending strong can make your blog posts more memorable. You might even encourage readers to take action immediately.
Here's a list of ways you can end your blogs that benefits your law firm and your readers:
1. Summary of Important Points
One of the most common approaches to a good blog conclusion is to recap all of the main points you've discussed. This is especially helpful for very long (but well-packed!) legal guides to help readers remember all your points by the end of the blog.
Here are a few tips for writing summaries of your legal blog posts:
Use bullet points
Write the who, what, where, when, and how.
For example, if you're writing about Car Accident Claims in California, you can end it by listing the following:
Who can file car accident claims?
What do you need to do after getting into a car accident?
Where do you file your claims in California?
When do you file your claims?
How do you file a personal injury claim in California?
Appeal to the primary purpose of a specific law or legal topic. Some examples include:
Why should you file an employment claim?
Why shouldn't you negotiate with insurance companies yourself?
Why should you get a lawyer when you're served a warrant?
Why do you need a prenup?
2. Ask Readers To Tell You What They Think
Asking for a response from the audience is an excellent approach to end your blog post. Allow the audience to pose a few questions to themselves. A question should be at the end of the concluding paragraph.
This will encourage readers to leave comments on the blog. Welcoming them to share their thoughts gives them a voice in the discussion, making them feel as if their perspectives are valued and heard.
Here are some questions you might want to ask a law firm's audience:
Do you agree with the laws?
Do you think pursuing claims in your state is worth it?
What are your thoughts on the problems raised?
What other options do you have?
What's holding you back from hiring a lawyer?
What more ideas do you have to add to this list that we may not have mentioned?
3. Add A CTA
Calls To Action (CTAs) are Lawyer SEO staples. They're also essential for conversions. In basic terms, CTAs are well-composed but concise statements that encourage readers to do a certain action.
Using CTAs, you can encourage your readers to do the following:
Read another blog post
Sign up for your email list
Set an appointment with your law firm
Share your blog post on social media
Click on links to a landing page
Of course, don't just ask your reader to do things. You need to explain how the action is relevant to the post you've written.
If you wrote a blog post about employment law claims, you should refer them to other relevant content. You can also offer them exclusive information or articles about the same topic if they sign up for your newsletter.
4. Link Other Blogs For Further Readings
One way to incorporate internal links to your previous post is to put them at the end of a blog. You can list them like a "further readings" section, or you can combine a CTA with links to other blog posts.
This is a great way to promote older blog entries or supplementary posts (subposts) that discuss adjacent topics to the one you post.
Remember: Internal links are a great way to tell site visitors and crawlers alike which posts are associated with each other. In addition, linking related posts can help redirect your reader to a possible blog series or further readings.
You're already doing all you can to provide high-quality content. Make sure you and your readers get the most out of it but optimize it for Lawyer SEO, reader retention, and client conversions.
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