Get More Backlinks For Better Ohio Law Firm Marketing ROI
Building a solid link profile is an essential part of search engine optimization for lawyers. Links help boost your site's credibility, leading to higher rankings on Google and other search engines.
If you've been implementing Ohio Lawyer SEO for a while, you might already have your keywords, site design, and internal link structure down. However, that's not always enough to get you significant boosts in the SERP rankings.
But how do you grow your link profile? In this blog post, we'll walk through strategies for building up your links so that you can get more traffic and exposure online.
Why Does Link Build Matter In Ohio Lawyer SEO?
Link building is one of the most important parts of search engine optimization for law firms. It is the process of acquiring links from other websites, which can be done through social media, content creation, and more.
Links are essential for Lawyer SEO in Ohio because search engines use them to determine how relevant a website is to a search query. Therefore, if you want your law firm website listed at the top of Google results pages, you will need plenty of high-quality backlinks pointing toward your law firm's site.
4 Tips For Ohio Law Firm Link Building
So, how do you build backlinks for better search engine optimization for lawyers? Here are some tips:
1. Create High-Quality Law Firm Blog Content
Creating high-quality blog content is one of the best things you can do to improve your link profile. Not only is it the easiest way to implement law firm content marketing, but it is also a great way to get more links from other trusted websites.
Remember: Content is the most critical part of Ohio Lawyer SEO, and it's also what will bring people to your website.
Here are a few ways to ensure your content is high-quality:
Content should be relevant to your audience.
Your audience needs to find value in your blog posts and the topics you cover.
So, how does good content translate to more links? In most cases, the best pieces of content are used as citations or references for other blogs that might be discussing the same topic. For example, a good blog post about personal injury law in Ohio can be used by travel bloggers and news sites as their reference for either delivering the news or writing essays.
2. Submit Guest Posts To High-Authority Sites
There are several ways to build links, but submitting guest posts is one of the easiest. The goal is to get your content on other sites in different niches and gain new readership. You can submit guest posts through most blog directories and news outlets.
If you want to grow your link profile, use these tips for submitting guest posts:
Submit your original content on blogs in the same niche as yours. This will help you build trust with potential readers by showing that you understand their problems and needs. They'll be likelier to click through a search result or social media post for that topic later.
Submit guest posts to high DA domains (Domain Authority) like Huffington Post or Medium because they tend to bring traffic from higher-quality sources than smaller websites (which means more traffic overall).
Look at where the competition has been accepted before applying there too. If a website accepts guest writers regularly, it might mean their readership prefers topics from your niche.
3. Look Out For Unclaimed Mentions Of Your Ohio Law Firm
Unclaimed mentions are either link with the "nofollow" tag or just a mention of your law firm without a hyperlink. These can come in a variety of forms, such as:
Unlinked brand mentions which are visible on third-party websites but aren't linked to your website
Guest posts or author bios where a blogger or a publisher has referenced your Ohio law firm without an active link to it
Claiming unclaimed mentions is vital because they can help increase search rankings and generate awareness for your Ohio law firm. Without doing so, these links will continue to be invisible and unnoticed by search engines.
4. Get Interviewed By News Sites
You can either get your story published on a news site or be interviewed by that same news site. By publishing your story, you are building trust with the readers of that site and showing that you are an authority on your topic.
That makes it more likely for them to want to link back to you when they write about something related. By being interviewed by them, you'll also be reaching another audience: people who read their articles but don't necessarily follow their social media accounts or visit the homepage regularly.
For law firms, this can happen all the time. Reporters will consult lawyers on any hot topic, so it's not a rarity.
Hire An Experienced Law Firm Marketing Agency In Ohio
It's important to remember that getting backlinks isn't always easy, but with time and effort, you can get results!
LLM is a law firm digital marketing agency serving Ohio law firms. Our primary purpose is to assist lawyers in obtaining more clients through website optimization, local SEO, and law firm content marketing.