A Quick Guide To Keyword Research For Law Firms
However, finding high-volume search terms isn't enough in and of itself. You also need to make sure the SEO keywords you employ are related to your law firm, legal services, and the language of your target audience.
So, here's a guide on how to properly conduct keyword research for your law firm's website:
1. Study Your Niche
Before choosing the best Lawyer SEO keywords to optimize your page, it's best to study everything there is to know about your topic or area.
Remember: Different niches will have different keywords and optimizations. For example, your law firm isn't going to directly compete with tech blogs, so make sure you know the ins and outs of the legal niche specifically.
Here are some ideas for finding more about your legal niche:
Engage with your target audience to learn more about them.
Try to put yourself in your potential client's shoes.
Participate in online communities, such as forums and social media, linked to your topic or specialty.
2. Set Objectives
The first stage in any plan should always be to define the goal. So ask yourself some crucial questions, such as the following:
What do you want out of Lawyer SEO?
Who are you trying to reach?
Do you want site traffic?
Are you implementing SEO to find more clients?
Do you want to boost your website's domain authority?
It's crucial to figure out what you want to achieve to guide your Lawyer SEO strategy and approach. Finally, the search phrases you use should be connected to your goals and ideally divided into multiple content marketing funnels.
3. Make A List Of Seed Keywords
Your keywords should be related to your blog's content, branding, and search terms used by your target audience.
Seed keywords, often referred to as focus keywords, are essential because they will serve as the foundation for your keyword study. They also identify your competitors and help you find your specialty.
Remember: They are technically not your official list of keywords. Instead, they're general relevant keywords that you use to look up the ones you'll use for Lawyer SEO.
If you're unsure where to get your seed or focus keywords, simply create a simple description of what you do and contemplate how others could search for it on Google.
As an example, you may begin by writing down:
Lawyer in California
4. Make Use Of A Keyword Tool
It's time to start using keyword research tools.
Google Keyword Planner is a great tool to start with. Google, unfortunately, only provides predicted search volumes. Not to mention, Google Keyword Planner is completely free to use.
Type the seed keywords into the search box, and you'll be provided with a list of alternative keywords, including prepositions and questions.
5. Always Take Note Of Search Intent
Boosting a page's rankings with high-volume keywords used to be an easy process. But, unfortunately, it is no longer as straightforward as it once was.
Search intent is the intention or rationale for a user's search for a specific term. Several factors influence how individuals use search engines, including:
What exactly are they on the lookout for?
Are they on the lookout for an answer to a question they have?
Do they have a problem they want to be solved?
Is there a particular website that they want to visit?
Is it because they're looking for something in particular?
After you have figured out the search intent of potential readers or customers, you can fine-tune your keyword research.
6. Consider Long-Tail Keywords
Long-tail keywords are more descriptive and frequently refer to sub-topics.
Long-tail keywords often receive less traffic, but they usually have a better conversion rate because they are always focused on a specific topic or legal services.
In other words, it is much easier to rank for long-term keywords because there is less competition. For example, it is much harder to rank for "Personal Injury Lawyer" because you'll compete with websites from different states using the same keywords. However, if you use "El Monte Personal Injury Lawyers," you'll only need to compete with websites from that city.
Why Should You Let LawyerLeadMachine Help You?
Keywords can improve traffic by predicting and catering to what the searcher needs. The ones you choose can dictate how your law firm's SEO strategies will pay off in the long run.