How To Create An Effective Content Plan For Lawyer SEO

Updated: May 11

6 Steps To Building A Great Lawyer SEO Content Plan

The first rule of legal blogging content marketing is to keep posting regularly. Of course, it must be of excellent quality. You can't expect to boost your Lawyer SEO by abandoning your blog for months.

So, let's discuss a few pointers to help you develop an effective, long-term content strategy.


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1. Identify Your Objectives


The first step in every content strategy is setting goals and understanding how to measure them. It's also important to keep in mind that the benefits of blogging can't be achieved overnight.


Some examples of content goals include:

  • Generate more traffic

  • Find more Personal Injury Leads

  • Find more people to sign up for your email list

Notice that these examples are quantifiable. You can check site traffic, signups, and clips by pulling the right data. With these goals, you can start planning specific tasks, including topics, keywords, promotions, etc.

If your goal is to get more clients, you need to do more than promote your law firm's website once. You need a solid content strategy that's well optimized. Hence, it's better to set multiple goals that you can check back on.


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2. Select Your Keywords Carefully

After you've determined your goals, you'll need to conduct keyword research and brainstorm blog subjects.

Keywords are the terms that are used to find your site. As a result, your keywords must have a high search volume and be relevant to the material you're publishing.

Because your content must match your keywords, conducting research prior to writing your piece ensures that you're producing content that users want.

3. Decide What Types Of Content You'll Create

Following your keyword and topic research, you'll need to decide what kind of content to use in this phase. Including various types of content on your blog may appeal to a broader audience and keep them coming back for more.


Here are some content formats you might want to consider making:

  • Short-form Blogs. This is very handy when answering a really specific question. For example, you can write short posts about the statute of limitations, simple "yes or no" questions, and basic legal FAQs.

  • Long-form Blogs. Although there is no hard and fast rule, an in-depth article or guide often exceeds 2,000 words. This is an excellent format for educational or instructional information.

  • Listicle. A blog in the form of a list, usually with brief descriptions. It could be a rating list or a collection of legal tips and advice.

That said, the type of content you should be making is the one that fits your overall Lawyer SEO strategy.

4. Make A Content Schedule

A content calendar should include a schedule for when you'll publish each piece of content. Your content calendar should also display who's working on what if you're working with a group.


A content calendar can be as complicated or as simple as you need it to be, as long as it helps you (or your team) stay focused. You should be able to use a calendar to assist you in posting content regularly.

In Lawyer SEO, content quality and relevance are more crucial than quantity. So, to avoid hurrying your content development process, make sure to set acceptable deadlines.

5. Decide Where You'll Promote Your Content

It's still up to you to get the word out about your new content. You can do this via email if you have a newsletter, social media, or advertising.


Sure, good blogs will climb the rankings and get traffic. But if you're new to the game, you need all the promotions.


Remember: The more visitors a page receives, the better for your Lawyer SEO. So, if you're not getting enough traffic from the SERPs, make sure you put in extra effort to get some eyes on your content.


6. Audit Your Content Plan

This final step is critical, yet it is often overlooked. Try to access performance data, such as traffic, bounce rates, conversions, and click-through rates.

This allows you to assess how effectively your content is performing. Knowing how you're doing strategy-wise lets you know what you're doing right, what you're doing wrong, and what you need to change.


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While auditing your content strategy, there are a few things to keep in mind:

  • KPIs should be audited and assessed. This could be done every three months or once a month. Regardless of which strategy you employ, examining results regularly can help you better grasp what is and isn't working in the long run.

  • Examine whether or not your goals were met. Have you accomplished your goal? If you're successful, you should keep doing what you're doing. If you weren't successful, what was it about the objective you didn't reach?

  • Improving your content strategy. What components of your content strategy should be tweaked? What can you do to improve your content strategy? How can you use existing performance data to reach out to more people and make a bigger difference?

Finding ways to improve is a crucial element of evaluating your accomplishments and can assist you in achieving true Lawyer SEO success.

The Experts At LawyerLeadMachine Can Help You With Lawyer SEO


LawyerLeadMachine is here to help with Attorney SEO and content marketing for law firms. Whether it's content production, website automation, or Local SEO, there are options for you here.

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